The path to a sustainable career in the creator economy often involves navigating fragmented tools and unpredictable income streams. To address this, social media management platform Later and influencer marketing platform Mavely are joining forces to host Swipe Up: The Creator Commerce Summit. This first-of-its-kind conference, taking place on November 3 in Chicago, is designed to help creators convert their influence into reliable income, connect directly with brands, and gain the practical tools needed to build a lasting business.
Later and Mavely are hosting the Swipe Up Creator Commerce Summit on November 3 in Chicago.
The event is designed to help creators build sustainable businesses and connect with brands.
It features interactive panels, hands-on workshops, and dedicated networking sessions.
The summit is the first major collaboration since Later's acquisition of Mavely in 2024.
It focuses on empowering the "Everyday Influencer" and fostering long-term brand partnerships.
Attendees will learn actionable strategies for affiliate success and future-proofing their business.
Swipe Up represents the evolution of the successful creator meetups previously hosted by both Later and Mavely into an annual flagship event. It also marks a significant milestone as the first major collaborative initiative since Later's acquisition of Mavely, combining the strengths of both platforms to serve the creator community. The summit is structured to be more than a traditional conference, offering a blend of education and community-building to fuel genuine collaboration and commerce.
"Creators are the backbone of the digital economy, but they're often forced to navigate fragmented tools, unpredictable revenue streams and missed opportunities on their own," says Evan Wray, co-founder of Mavely and President of Later. "With Swipe Up, we're bringing the Later and Mavely communities together in one space where creators can connect with brands and learn how to grow their creativity into a sustainable business. This summit is about building real relationships, sharing actionable strategies and showing creators that they have a partner in us."
The event agenda is packed with practical content aimed at providing immediate value. Krista Williams, a self-love coach, will headline as the keynote speaker. The summit will also feature panels with industry experts from companies like Snapchat and top-performing Mavely creators. The hands-on workshops are a core component, designed to dive deep into strategies for achieving affiliate success and future-proofing a creator business against changing algorithms and trends by focusing on audience ownership and revenue diversification.
A central theme of the Swipe Up summit is the empowerment of the "Everyday Influencer." This includes creators building audiences from home, small business owners turning followers into customers, and brands seeking to move beyond transactional one-off posts to establish meaningful, long-term partnerships. The event provides a unique opportunity for these groups to connect directly, build lasting relationships, and develop the collaborative strategies that lead to measurable outcomes for both creators and brands.
Later is the enterprise leader in social media and influencer marketing software, services, and data. Our integrated platform helps brands, agencies, and creators maximize return on social through streamlined creator partnerships and campaign management. Backed by proprietary data and deep integrations with leading social platforms, Later helps marketing leaders find predictable revenue drivers in the creator economy. Learn more at later.com.
Mavely is the Everyday Influencer Platform® that empowers real people to monetize their content by promoting the world's favorite brands. Deploying a performance-driven approach to influencer marketing, Mavely's network of creators drives hundreds of millions of dollars each year in sales for brand partners across diverse niches and platforms, with attributable data from post to purchase. Learn more about Mavely at joinmavely.com.
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