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Integral Ad Science (IAS) has released the 21st edition of its Media Quality Report (MQR), providing marketers with an extensive analysis of more than 300...
tvScientific by Pinterest has introduced its Certified Measurement Partner Program to strengthen measurement transparency and accountability across Performance TV campaigns. The initiative brings together trusted...
Sprinklr has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening, achieving the highest position for Ability...
Doceree has expanded its AI-powered healthcare marketing platform with a unified Closed Loop Measurement (CLM) framework that enables pharmaceutical brands and agencies to measure campaign...
As marketers increasingly rely on AI to streamline campaign execution, ActiveCampaign has introduced a new Google Ads connector for Active Intelligence, its AI engine for...
Byrna Technologies Inc. has announced a partnership with Acceleration Partners to support the expansion of its influencer and affiliate marketing initiatives. According to the company,...
Zappi has unveiled Amplify AI, a new predictive ad testing solution designed to help marketers evaluate large volumes of social video advertisements before they go...
As creator marketing continues to evolve, brands are shifting from one-off influencer campaigns to long-term creator relationships that deliver sustained engagement and measurable business outcomes....
Retail media networks continue to reshape digital commerce by giving brands more opportunities to engage shoppers across multiple retail channels. Pacvue has announced a partnership...
S&P Global has introduced a new operating model for its Market Intelligence division to accelerate agentic AI solutions, strengthen platform capabilities, and better align with...
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