PulsePoint has introduced Hatch, its next-generation AI-powered platform designed to transform healthcare marketing workflows. Built around conversational AI, Hatch enables marketers, planners, and media teams to research audiences, manage campaigns, analyze performance, and make data-driven decisions through natural language interactions.
Quick Intel
PulsePoint has announced the launch of Hatch, a new AI-powered platform built to streamline every stage of healthcare marketing. The platform enables marketers, planners, and traders to interact with campaign data through natural conversations, eliminating the need for multiple dashboards or complex analytics workflows.
The company describes Hatch as its most significant platform advancement since introducing its healthcare-focused demand-side platform (DSP), with AI integrated into the core architecture rather than added as a standalone feature.
Hatch is designed around a conversational interface that allows users to describe objectives in plain language. The platform interprets user intent and automatically configures workflows, enabling multiple marketing tasks to be completed within a single interface.
As users continue working with the platform, Hatch adapts to individual preferences and working styles, creating a more personalized experience over time.
PulsePoint has combined research and planning, audience intelligence, campaign measurement, and programmatic activation into a unified workspace powered by its proprietary healthcare data foundation.
Unlike many AI solutions, Hatch provides transparency into the data supporting its responses by linking users directly to the underlying information sources used to generate insights.
Hatch enables healthcare marketing teams to perform a wide range of campaign management activities through conversational AI, including:
These capabilities are designed to reduce the time required to analyze campaign performance while improving decision-making through real-time insights.
"Most of what our industry is calling AI right now is a chat window stapled onto software people were already frustrated with," said Ezra Suveyke, Chief Product Officer at PulsePoint. "We wanted to build for what's possible now that AI can actually reason over a live data foundation. So we started from scratch and rethought the platform entirely for how people want to work now and in the future. We call it Hatch because that's what it does: it takes whatever idea or workflow you're hatching and runs with it. And it answers in seconds what used to take an analyst a week, because it's not just retrieving information, it's reasoning over a live data foundation."
Hatch is currently being piloted internally with PulsePoint's product and account teams before expanding to a select group of alpha customers.
"Hatch takes our vision of one unified platform for media, data, and measurement to the next level, helping teams work faster, with less friction and more confidence," said Andrew Stark, Chief Commercial Officer at PulsePoint. "Our next phase is to bring Hatch to a select group of alpha users. The market appetite is real; clients are chomping at the bit for this."
The platform was officially unveiled during HealthNEXT, PulsePoint's annual client and innovation summit held in New York City.
About PulsePoint
PulsePoint, a division of Internet Brands, is an award-winning technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and consumer populations with an unprecedented level of accuracy to deliver unparalleled results to the clients we serve. For more information, visit pulsepoint.com.
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