TechIntelPro|Articles

AI Localization: The Tech Route to Global Markets

24 Apr 2025
3 MINS READ
Artificial Intelligence

You are about to launch a new product across 7 different regions at the same time. These regions vary in...

Synthetic Data Generation: How It Improves Business Efficiency

24 Apr 2025
3 MINS READ
Artificial Intelligence

Today’s businesses, no matter their size or the industry they operate in, are highly dependent on data. Be it marketing,...

The Impact of Privacy Regulations on MarTech

07 Apr 2025
3 MINS READ
IT Security

The MarTech landscape is constantly shifting. You face the dual challenge of delivering a personalized experience while respecting the privacy...

MarTech for Small Businesses: Affordable and Effective Solutions

07 Apr 2025
3 MINS READ
Marketing Technology

Marketing is the lifeblood of small businesses. MarTech tools can help businesses attract, engage, and retain customers. But there's a...

MarTech Vendor Selection: A Comprehensive Guide

07 Apr 2025
3 MINS READ
Digital Marketing

You are leading an organization's marketing team and have identified a gap in your MarTech stack. You see your competitors...

Building a Winning MarTech Team: Roles and Responsibilities

07 Apr 2025
3 MINS READ
Marketing Technology

What sets apart a high-performing marketing team in the digital landscape? It is having a well-structured team that leverages MarTech...

C-Suite Data Management: Best Practices for Business Success

07 Apr 2025
3 MINS READ
Digital Marketing

You are a CEO, and in a high-stakes board meeting, you check your company's performance in a quarterly review meeting....

Never Ask ‘Now What?’ Again: Delivering the “Last Mile” of Customer Experiences with Activated Customer Data

31 Mar 2025
3 MINS READ
Customer Service

Here’s a hypothetical for you: You’ve invested heavily in a customer data platform (CDP) and consolidated your precious customer data into that...

How Virtual Assistants Are Transforming Customer Personalization—and Innovation

31 Mar 2025
3 MINS READ
Customer Engagement

Personalization is profitable (when it works). Connecting with customers on a deeper level is an undisputed game-changer in sales and brand...

How a Creative & UX Leader Leverages AI for Research

31 Mar 2025
3 MINS READ
Artificial Intelligence

I’m the creative and user experience director for a marketing agency that works with hundreds of CPG and eCommerce brands. I love...

Investing in a Data Management Platform: The Key to Smarter Decision-Making

31 Mar 2025
3 MINS READ
Data Management

In the B2B world, data is more than just numbers—it’s a goldmine of insights that can drive strategic decisions, operational...

Drowning in digital noise: The modern consumer’s struggle for relevance

31 Mar 2025
3 MINS READ
Digital Marketing

Every morning, many of us wake up to an inbox overflowing with unread marketing emails. Fifteen to twenty-five emails have...

The Hidden Costs of Traditional E-Commerce: Small Businesses Struggle to Keep Up

31 Mar 2025
3 MINS READ
Business Intelligence

E-commerce fees are increasingly burdening small businesses, squeezing their profit margins and threatening their sustainability. It’s time to explore how...

A MARKETER’S SECRET WEAPON: NURTURING THEIR COMMUNITY

31 Mar 2025
3 MINS READ
Digital Marketing

With consumer trust reportedly on the decline and a challenging economic climate forcing customers to pull back on spending, today’s...

How to Unify Social Media Marketing and Customer Care Efforts

31 Mar 2025
3 MINS READ
Media and Entertainment

To deliver a truly customer-centric CX experience, brands must build integrative social media marketing and social care strategies. Once upon a...

Is your marketing effectiveness program built to last? 5 questions you need to ask

31 Mar 2025
3 MINS READ
Marketing Technology

Developing a best-in-class marketing effectiveness program requires time, effort, and commitment – but the rewards are worth it. To succeed, businesses...

Driving Innovation and Customer Loyalty in Travel: The Strategic Opportunity of Digital Accessibility

31 Mar 2025
3 MINS READ
Digital Assets

Implementing accessibility principles in digital design is often viewed as something businesses must do to comply with regulatory requirements. Yet...

Today’s Top 25 Most Influential Email Marketers

28 Mar 2025
3 MINS READ
Customer Engagement

Who’s coming and going and what’s trending in email marketing can be fluid. Taking a closer look at the influencer...

Dial “E” for User Engagement: 5 Messaging Campaigns to Boost Conversions for Telecom Apps

28 Mar 2025
3 MINS READ
Customer Engagement

For digital businesses, their web and app platforms are mere extensions of the overall brand persona, product/solution offering, and customer...

OPPORTUNITIES AND THREATS OF SOCIAL MEDIA AUTOMATION

28 Mar 2025
3 MINS READ
Customer Engagement

The Advent of Messenger and Bots present both Opportunities and ThreatsThis blog discusses the opportunities and threats of Social Media...

Three Keys to an Effective Social Selling Strategy

28 Mar 2025
3 MINS READ
Customer Engagement

The average person will spend five years of their life on social media. The simple truth is: social networking technology has changed...

UNLOCK “THE VALUE” IN CUSTOMER LIFETIME VALUE

28 Mar 2025
3 MINS READ
Customer Service

We recently hosted a webinar featuring Forrester Principal Analyst Brandon Purcell and Julie Schmidt, SVP of Analytics and Insights at Allant Group, on...

How to Create Stellar Call-to-Actions

28 Mar 2025
3 MINS READ
Customer Engagement

How to Create Stellar Call-to-Actions The “call to action” (CTA) is an essential component of any marketing initiative. It’s the answer...

How to Establish an Effective Marketing Analytics Process

28 Mar 2025
3 MINS READ
Customer Service

Data-driven marketing analysis is pivotal to the success of any marketing effort. Without the insights and direction analytics provide, companies are behind...

Build Authority Through Content Marketing

28 Mar 2025
3 MINS READ
Customer Engagement

“Authority” and “Expert” are two terms that you’ve no doubt heard quite often in the realm of Internet Marketing. They...

You never get a second chance to make a great first impression.

28 Mar 2025
3 MINS READ
Customer Service

While it may be a cliché, it’s true. The first interaction of the brand is critical in setting the tone...

What Every Marketer Needs to Know about Content Development

28 Mar 2025
3 MINS READ
Customer Engagement

Content creation, syndication and consumption platforms are like every other aspect of business. They are constantly changing. To ensure your...

The Challenge of Lead Routing is that You’re Always Behind

28 Mar 2025
3 MINS READ
Customer Engagement

At the speed that most sales organizations move these days, Sales Operations and Marketing Operations are constantly being asked to update their...

Customer Retention Strategies: How to Make Customers Keep Choosing You

27 Mar 2025
3 MINS READ
Customer Engagement

Customer acquisition costs continue to surge and you have no guarantee of hitting your revenue goals from new conversions in...

Targeting In-Market Prospects for SMBs

27 Mar 2025
3 MINS READ
Business Intelligence

Small and medium-sized businesses (SMBs) run on limited budgets, so every marketing dollar counts. Unlike large enterprises with deep pockets,...

Tailor Your Outreach Strategy for Each B2B Decision-Maker

27 Mar 2025
3 MINS READ
Marketing Technology

B2B decision-making is rarely a solo act. Multiple stakeholders who play different roles are involved in the buying process, each...

Should You Outsource Lead Generation Services

27 Mar 2025
3 MINS READ
Sales Technology

Lead generation, being the staple of every business, calls for a highly strategic and efficient process. Organizations either handle it...

Strategies for Lead Qualification

27 Mar 2025
3 MINS READ
Sales Technology

Lead qualification is the process you use to determine whether a lead is the right fit for your product/solution. But, what...

Quality & Quantity: How Do You Get Both in B2B Sales

27 Mar 2025
3 MINS READ
Sales Technology

Quantity or quality? The answer is never simple. The same holds true for B2B sales. Should you put in resources...

Mistakes in Lead Nurturing & How to Avoid Them

27 Mar 2025
3 MINS READ
Sales Technology

Lead qualified and lead converted are the two ends of every B2B sale journey. In between sits a bridging element...

ABM in 2025: How to Do It Right

27 Mar 2025
3 MINS READ
Marketing Technology

Account-based marketing (ABM) is as synonymous with B2B as espresso is with coffee. A concentrated marketing approach to achieving all...

Is your marketing effectiveness program built to last? 5 questions you need to ask

27 Mar 2025
3 MINS READ
Digital Marketing

Developing a best-in-class marketing effectiveness program requires time, effort, and commitment – but the rewards are worth it. To succeed, businesses...

How to Unify Social Media Marketing and Customer Care Efforts

27 Mar 2025
3 MINS READ
Media and Entertainment

To deliver a truly customer-centric CX experience, brands must build integrative social media marketing and social care strategies. Once upon a...

Driving Innovation and Customer Loyalty in Travel: The Strategic Opportunity of Digital Accessibility

27 Mar 2025
3 MINS READ
Customer Service

Implementing accessibility principles in digital design is often viewed as something businesses must do to comply with regulatory requirements. Yet...

A MARKETER’S SECRET WEAPON: NURTURING THEIR COMMUNITY

27 Mar 2025
3 MINS READ
Marketing Technology

With consumer trust reportedly on the decline and a challenging economic climate forcing customers to pull back on spending, today’s...

The Hidden Costs of Traditional E-Commerce: Small Businesses Struggle to Keep Up

27 Mar 2025
3 MINS READ
Business Intelligence

E-commerce fees are increasingly burdening small businesses, squeezing their profit margins and threatening their sustainability. It’s time to explore how...

Drowning in digital noise: The modern consumer’s struggle for relevance

27 Mar 2025
3 MINS READ
Digital Assets

Every morning, many of us wake up to an inbox overflowing with unread marketing emails. Fifteen to twenty-five emails have...

Investing in a Data Management Platform: The Key to Smarter Decision-Making

27 Mar 2025
3 MINS READ
Data Management

In the B2B world, data is more than just numbers—it’s a goldmine of insights that can drive strategic decisions, operational...

How a Creative & UX Leader Leverages AI for Research

27 Mar 2025
3 MINS READ
Market Research

I’m the creative and user experience director for a marketing agency that works with hundreds of CPG and eCommerce brands. I love...

How Virtual Assistants Are Transforming Customer Personalization—and Innovation

27 Mar 2025
3 MINS READ
Information Technology

Personalization is profitable (when it works). Connecting with customers on a deeper level is an undisputed game-changer in sales and brand...

Never Ask ‘Now What?’ Again: Delivering the “Last Mile” of Customer Experiences with Activated Customer Data

27 Mar 2025
3 MINS READ
Customer Engagement

Here’s a hypothetical for you: You’ve invested heavily in a customer data platform (CDP) and consolidated your precious customer data into that...

Targeting In-Market Prospects for SMBs

25 Mar 2025
3 MINS READ
Marketing Technology

Small and medium-sized businesses (SMBs) run on limited budgets, so every marketing dollar counts. Unlike large enterprises with deep pockets,...

ABM in 2025: How to Do It Right

20 Mar 2025
3 MINS READ
Marketing Technology

Account-based marketing (ABM) is as synonymous with B2B as espresso is with coffee. A concentrated marketing approach to achieving all...

ABM in 2025: How to Do It Right

20 Mar 2025
3 MINS READ
Marketing Technology

Account-based marketing (ABM) is as synonymous with B2B as espresso is with coffee. A concentrated marketing approach to achieving all...

What is Video Marketing and Why Is It Important?

18 Feb 2025
3 MINS READ
Blockchain

In the current landscape, Video marketing is the answer for businesses to capture attention and engage audiences.  Whether browsing the...

How AI Personalization is Transforming Content Marketing

12 Feb 2025
3 MINS READ
Marketing Technology

Content marketing is no longer restricted to creating and promoting good content. It has evolved to make the right content...

MQL and Cohort Analysis: A Powerful Duo for Growth

12 Feb 2025
3 MINS READ
Business Consulting and Services

With the marketing landscape evolving, we see changes happening in the marketplace daily. With the advent of new technologies, two concepts...

Top 5 SaaS Customer Success Metrics to Track for Growth

12 Feb 2025
3 MINS READ
Customer Engagement

Success in the SaaS industry depends on acquiring new customers and ensuring their long-term satisfaction and loyalty. So, how do...

Programmatic Influencer Marketing: The Future of Influencer Outreach

12 Feb 2025
3 MINS READ
Marketing Technology

In the new marketing era, businesses need to connect with their audience through an authentic approach. Influencer marketing, once a...

MarTech Stack 2025: A Sneak Peek into Tomorrow's Marketing

12 Feb 2025
3 MINS READ
Marketing Technology

The MarTech landscape is evolving and growing to become more inter-connected and AI-driven. In 2024, businesses shifted toward privacy-first marketing,...

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