You are about to launch a new product across 7 different regions at the same time. These regions vary in language, culture, tradition and many other aspects. This means creating localized content at scale.
But how do you execute this monumental task on time, ensuring there’s no slip in quality? A few human translators cannot achieve this feat, and onboarding a big team of linguists and localization experts means a huge investment.
The better alternative – AI localization. Think faster translations, relevant cultural contexts and fewer errors.
In this piece, we’ll first learn about AI localization, how it differs from traditional translations and its core benefits in business.
Let’s dive in!
What is AI Localization?
AI localization is using artificial intelligence to strategize and execute the localization process. Natural language processing (NLP) and advanced AI algorithms adapt content to align with the linguistic and regional contexts of different markets.
AI localization goes beyond merely translating texts to tailor website layouts, design elements, date & time formats, currencies and much more to the target audience. This deep approach enables businesses to accommodate cultural nuances, enhancing their reach and engagement in different markets.
How AI Localization Differs from Traditional Localization
Traditionally, human linguists and localization experts do the task of content translation and ensuring its cultural fit. This process, besides being time-consuming and expensive, fails to adapt to evolving language patterns.
AI localization, on the other hand, translates content much faster than human translators. Here, automated systems use historical data and continuous learning, analyzing large data sets to generate relevant content and adapt to change. This enhances the quality of the localized content where it resonates better with the target audience.
While AI streamlines localization process, it comes with limitations. The best way out is a hybrid model where AI and human translators work hand-in-hand to lead the entire localization mechanism.
Benefits of AI Localization
1. Cost Efficiency
Human translators don’t come cheap. And when you need translations in multiple languages, you need dedicated linguists and localization experts for each language. Costs can further add up depending on content length. The biggest advantage of AI localization tools is cost savings. A single tool can translate the source language into different target languages, reducing costs significantly. Their advanced capabilities of understanding deep regional contexts further reduce the need for localization experts.
2. Enhanced Marketing Output
The efficiency of marketing campaigns highly depends on timing. However, translations can hold up campaign launches, leading to inferior campaigns and making way for competitors to get ahead. AI tools can localize content in a fraction of the time required by human translators, speeding up the turnaround time. You can launch marketing campaigns in multiple markets with diverse regional norms using AI localization without compromising their effectiveness.
3. Scalability
You want to expand your business into diverse global markets and need large volumes of content in multiple languages in a short period – AI localization is the way to go. AI tools excel in scaling while ensuring consistent quality. Advanced machine learning algorithms maintain uniform brand voice across regions while simultaneously fitting into the local contexts. This drives audience engagement faster and better than traditional methods.
4. Improved Audience Engagement
When localizing based on a cultural preference, getting the translation right is just the first step. To really hit the native nerve, we need to incorporate idiomatic expressions, visual elements and even color schemes that align with the target audience. AI, on account of its ability to analyze mammoth data sets and identify patterns, can easily pinpoint these nuances. This degree of cultural sensitivity intensifies personalization efforts and deeply resonates with the audience.
AI Localization: Everything Everywhere All at Once
At a time when global expansion underpins success for most organizations, AI localization is worth investing in. By deploying the right AI tools, businesses can navigate the regional complexities of different markets and effectively engage with diverse audiences worldwide simultaneously.
