iPullRank has been named a Profound Agency Partner, strengthening its collaboration with the AI Search platform to help enterprise brands improve visibility across AI-powered search experiences. The partnership combines Profound's AI Search intelligence with iPullRank's Relevance Engineering framework, enabling organizations to optimize content, technical SEO, and Answer Engine Optimization (AEO) strategies using actionable performance data.
Quick Intel
iPullRank announced its designation as a Profound Agency Partner, formalizing an ongoing collaboration focused on enterprise AI Search programs, product development, measurement, and workflow automation. Through the partnership, iPullRank uses Profound's citation, source, prompt, and visibility insights to help organizations understand how their brands appear across AI Search platforms and identify opportunities for improvement.
The collaboration is designed to help enterprises translate AI Search intelligence into measurable optimization strategies across content and technical SEO initiatives.
As part of the partnership, iPullRank contributed three launch agents to the Profound Agent Template Marketplace:
These workflows incorporate elements of iPullRank's Relevance Engineering methodology, allowing marketing teams to move from AI Search visibility insights to practical optimization actions.
"Profound is the rocket ship and we're the jetpack traveling on the same path. We're very excited for our continued and deepening partnership," said Mike King, Founder and CEO of iPullRank.
According to iPullRank, the agency has also participated in testing unreleased Profound capabilities and providing product feedback as part of the ongoing partnership.
"Clients depend on us to develop the strategy that maximizes Profound's potential in shaping their AEO positioning," said Patrick Schofield, Associate Director of Relevance Engineering at iPullRank. "From testing unreleased capabilities to porting our methodology into launch agents, this partnership formalizes what has already been true: Profound's outcome data and our content engineering are two halves of the same system."
Profound says the collaboration brings together AI Search intelligence and enterprise content optimization, helping brands improve how they are retrieved, cited, and recommended by AI-powered answer engines.
"iPullRank has been one of our closest collaborators since the early days of enterprise AI Search," said Trevor Pyle, Head of Marketing at Profound. "Their Relevance Engineering expertise and hands-on partnership have helped shape our product, from early design feedback to the launch of agents that bring proven enterprise workflows into the Profound marketplace. Together, we're helping brands turn AI Search intelligence into better decisions, stronger execution, and measurable business outcomes."
The partnership aims to provide organizations with an integrated approach to AI Search optimization by combining AI visibility insights, technical strategy, content engineering, and performance measurement to improve Answer Engine Optimization initiatives.
About iPullRank
iPullRank is an enterprise SEO and AI Search agency based in New York City. Led by Founder and CEO Mike King, the agency created Relevance Engineering, a multidisciplinary framework combining information retrieval, artificial intelligence, content strategy, digital PR, and user experience.
iPullRank helps enterprise and mid-market brands improve how they are retrieved, understood, cited, and recommended across traditional search engines and AI Search platforms. Its services include Relevance Engineering, Resonance Design, Strategic Planning, AEO/GEO, SEO, content engineering, content strategy, and content marketing.
About Profound
AI is the new front door to your business. That's why we built Profound, the marketing workbench trusted by 18% of the Fortune 500 as well as industry innovators including Ramp, MongoDB, and Figma. Pulling from 1.5 billion+ real user prompts, Profound shows you what people are asking AI, and how your brand shows up across every major Answer Engine. Profound analyzes your data through the lens of your team's goals to find opportunities worth acting on. In one click, you can go from idea to action with Agents, freeing your team to do the work only they can do. Every action is tracked, so you know what's moving the needle. Profound is designed to help you understand and control how your brand shows up in AI Search.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones, and thrive on the tech pulse.
