The performance marketing industry gathered in London to celebrate excellence and innovation at the 2025 Global Performance Marketing Awards. In a highlight of the evening, Nicky Senyard, the CEO and founder of Fintel Connect, was honored with the prestigious Industry Legend Award for Outstanding Contribution. This award recognizes individuals who have profoundly shaped the industry through innovation and leadership, with Senyard's advocacy for ethical, data-driven partnerships marking her as a guiding force in a rapidly evolving landscape.
Nicky Senyard, CEO of Fintel Connect, wins the Industry Legend Award at the 2025 Global Performance Marketing Awards.
The award honors her outstanding contribution and influence on the performance marketing industry.
She is recognized for her leadership and advocacy for ethical, data-driven marketing partnerships.
Senyard has been engaged in the affiliate and performance marketing sector for 25 years.
She emphasizes that performance marketing is a deeply human channel built on authentic connections.
The award reflects the collective effort of the community to raise industry standards.
The Industry Legend Award is one of the highest honors in the field, celebrating a career dedicated to driving the industry forward. Senyard's win comes at a pivotal time as performance marketing navigates the complexities of AI, increased regulation, and changing consumer behavior. Her work in building Fintel Connect as a performance marketing technology company focused on the financial services sector has established a benchmark for responsible growth and compliance, inspiring marketers and entrepreneurs across the ecosystem.
Upon accepting the award, Senyard reflected on her long-standing career and the fundamental principles that have sustained her passion for the industry. She highlighted the human element that remains central to performance marketing, despite its evolution and increasingly technical nature.
"I'm truly honored to receive this award," said Senyard. "When I first started in affiliate marketing, I never imagined it would hold my attention for 25 years. The evolving strategies and shifting guardrails have kept things interesting, but what's really kept me engaged is that it's a deeply human channel. At its core, it's always been about building authentic, measurable connections. That's why this recognition isn't just about my journey, it reflects the collective effort of so many who've been committed to raising the bar for our industry. I'm proud to be part of this community, and excited for what's still to come."
The Global Performance Marketing Awards ceremony, held on October 20, 2025, served as a platform to connect industry leaders from around the world and share best practices. Senyard's accolade underscores the importance of sustained commitment and ethical leadership in shaping a robust and respected future for performance marketing.
Fintel Connect is a performance marketing technology company specializing in the financial services sector. With a mission to drive responsible growth, Fintel Connect empowers financial brands and publishers through advanced tracking, compliance, and partner management solutions. The company is trusted by leading banks, fintechs, and financial institutions across North America.
The Global Performance Marketing Awards (GPMA) recognizes exceptional achievements in the performance marketing industry, including affiliate, paid media, and influencer marketing, by celebrating successful campaigns, teams, and companies globally. It offers a platform for industry leaders to connect and share best practices.
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