TNL Mediagene is expanding the reach of its innovative advertising technology in the Japanese market. The Tokyo-based digital media group has announced a strategic partnership between its subsidiary, Mediagene, and leading Japanese AdTech company Geniee, Inc. This collaboration is designed to introduce Mediagene's successful Cr.ED platform to Japan, offering advertisers a powerful new tool to create engaging, interactive ads that move beyond traditional static banners.
Quick Intel
TNL Mediagene partners with Japanese AdTech leader Geniee to expand its Cr.ED platform.
Cr.ED is a data-powered creative platform for building interactive digital advertisements without coding.
The platform offers over 40 customizable ad formats and has been adopted by 500+ clients in Taiwan.
Cr.ED's interactive formats have demonstrated significantly higher click-through rates than traditional banner ads.
The partnership combines Geniee's large-scale ad distribution network with TNL Mediagene's creative expertise.
The goal is to provide a seamless, high-impact advertising experience from ad creation to delivery in Japan.
Cr.ED addresses a key challenge for modern marketers: the inefficiency of creating engaging digital ads. The platform functions as a data-powered creative SaaS service, allowing users to quickly generate rich, interactive ad formats using pre-made modules instead of building them from scratch with code. It connects directly to various ad platforms and aims to improve user engagement and advertising effectiveness. Having proven its value in Taiwan with over 500 clients, including major luxury and automotive brands, Cr.ED empowers advertisers to move beyond static banners and deliver digital experiences that capture audience attention.
The partnership is strategically significant as it pairs Cr.ED's creative capabilities with Geniee's extensive market reach and technological strength. Geniee is a major player in the Japanese AdTech space, providing a Supply-Side Platform (SSP) for publishers and a Demand-Side Platform (DSP) for advertisers. With over 5,900 active clients, the company is recognized for its proprietary ad-serving logic, cutting-edge digital transformation techniques, and a strong focus on end-to-end customer success, making it an ideal channel for Cr.ED's market entry.
The core objective of this alliance is to merge distinct strengths into a unified, powerful offering. By combining Geniee's large-scale ad distribution technology and network with TNL Mediagene's cross-market creative expertise, the two companies aim to provide a seamless experience from ad creation to delivery. This collaboration is positioned to accelerate innovation within Japan's digital advertising landscape by offering a solution that directly tackles the need for both efficiency in ad production and effectiveness in audience engagement.
This strategic partnership marks a significant step in bringing a proven, engagement-focused advertising solution to the Japanese market. By leveraging Geniee's established infrastructure and TNL Mediagene's innovative Cr.ED platform, advertisers and publishers in Japan gain access to a powerful toolset designed to redefine creative possibilities and drive superior campaign performance through interactive, data-driven ads.
Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co., Ltd. and Japan's Mediagene Inc., two of the region's leading independent digital media groups. The company's operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, e-commerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.
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