Evertune has launched Topic Relevance and Brand Relevance, two new metrics that finally let marketers see which sources actually influence how AI models perceive their...
MarketCast has appointed Lana Busignani as Chief Executive Officer, Paul Shortley as Chief Revenue Officer, and Kerel Cooper as Chief Marketing Officer. The new executive...
Pinterest has entered into a definitive agreement to acquire tvScientific, a leading connected TV (CTV) performance advertising platform. The acquisition marks Pinterest’s entry into the...
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LG Ad Solutions has announced partnerships with CCR Media and AdImpact to create one of the most comprehensive local CTV datasets in the U.S., covering...
DoubleVerify (“DV”), a leading media verification and optimization platform, has expanded its DV Authentic Attention® product to TikTok. This makes DV the first badged TikTok...
Digital creative agency Kettle concludes a transformative 2025 marked by significant growth, industry awards, and key leadership advancements. The year's momentum is highlighted by CEO...
Monks has reinforced its strategic partnership with Google through a significant leadership expansion. The digital-first operating brand of S4 Capital has appointed three industry veterans...
Madison Logic, a B2B marketing technology company, announced the global expansion of its Account-Based Marketing (ABM) channels for Connected TV (CTV) and digital audio advertising....
Marketers face growing challenges with fragmented data, audience fatigue, and the limitations of walled gardens. Adstra addresses this with the launch of Conexa Workspace, a...
Cadent, a leading predictive advertising company and Novacap portfolio company, has acquired VuePlanner, the premier YouTube video ad planning, optimization, and measurement platform. The acquisition...
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