The connected TV advertising landscape is advancing from pure branding to measurable performance with a new strategic partnership. PubMatic and BrightLine have joined forces to...
Gracenote, Nielsen’s entertainment metadata leader, has officially launched Gracenote Content Connect – a new platform that gives agencies, brands, SSPs, and DSPs direct access to...
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To bolster its leadership in the Europe, Middle East, and Africa (EMEA) region, ad verification and measurement leader DoubleVerify has appointed digital media veteran Stuart...
VideoAmp is bolstering its corporate governance with significant industry expertise, appointing two seasoned technology and data executives to its Board of Directors. Jonathan Gear, former...
Guideline has launched a major upgrade to its AI Agent, introducing fully customizable dashboards that transform one-off conversational queries into persistent, collaborative workspaces. Backed by...
PageProof has released its new add-on for Adobe Express, giving creative teams the same structured, auditable review and approval experience they already trust across InDesign,...
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OUTFRONT Media has appointed Stacy Minero as Chief Marketing & Experience Officer and Abhi Vyas as Vice President, Performance Marketing, signaling a strategic push to redefine...
Broadsign, a leading out-of-home (OOH) advertising technology provider, has announced its acquisition of Place Exchange, a prominent independent OOH supply-side platform (SSP). This strategic transaction,...
OnAudience, a global data provider, has announced a new integration with Amazon Ads, significantly enhancing audience targeting capabilities within the Amazon Demand-Side Platform (DSP). This...
In an era of heightened data privacy concerns and evolving regulations, the marketing industry faces the dual challenge of leveraging vast datasets for insights while...
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