Proximic by Comscore’s 2026 State of Programmatic Report reveals a maturing programmatic ecosystem where CTV and audio are poised to drive growth, cross-channel performance measurement...
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Partnerize, the leader in partnership automation and measurement, has extended its Generative AI conversion attribution solution with VantagePoint™ for Publishers. This new capability addresses a...
Paved, the leading newsletter advertising platform, has published its 2026 Newsletter Ad Performance Report, detailing how newsletter advertising has evolved into a core, performance-driven channel....
Bombora has partnered with Proximic by Comscore to launch 300 new predictive B2B contextual audiences, combining Bombora’s proprietary intent data with Proximic’s AI technology for...
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Guideline, a leading provider of advertising data and media plan management technology, has bolstered its senior leadership team with the appointments of Steve Silvers as...
Gracenote, Nielsen's content data business unit powering entertainment search and discovery, has appointed Bill Condon as its first Head of Advertising Sales. Condon will lead...
The Interactive Advertising Bureau (IAB) has introduced the IAB Authorized Assessor Program, a new initiative that delivers standardized, expert-led diligence services for its members. Launching...
Mindgruve, a modern media, commerce, and data technology company, has acquired Ameo, a Hamburg-based agency specializing in Amazon advertising and analytics. The acquisition strengthens Mindgruve's...
Tombras, a Knoxville-based independent advertising agency, has acquired Opinionated, the Portland, Oregon-based creative powerhouse recognized as Ad Age A-List Standout and Small Agency of the...
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Comcast’s Universal Ads has appointed David Shaw as Head of Global Expansion to lead the international rollout of its premium video advertising platform. Launched in...
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