Zeta Global, the intelligent AI infrastructure company, has announced that it has entered into an agreement to acquire Digital Audience, a data infrastructure company that expands identity and activation capabilities across the digital ecosystem.
Quick Intel
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Zeta Global enters an agreement to acquire Digital Audience.
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Digital Audience is already integrated with Zeta.
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The acquisition expands identity and activation capabilities across all channels.
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It adds an experienced team of data and AI engineers.
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It will strengthen Zeta's European presence.
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Zeta will work closely with the Digital Audience team for continuity.
Already integrated with Zeta, Digital Audience will expand Zeta's identity and activation capabilities across all channels. The acquisition will also add an experienced team of data and AI engineers, strengthening the technical expertise behind Zeta's intelligent AI infrastructure.
Intelligent AI infrastructure connects what an enterprise knows to AI and carries that intelligence into the channels where it can drive customer action. Digital Audience will strengthen Zeta's ability to connect customer intelligence to activation, enabling more connected and measurable engagement.
Executive Perspectives
"Enterprise intelligence only creates value when it can be put to work and improve outcomes," said David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. "Our focus is always helping clients generate a higher return on every dollar they invest, and Digital Audience will help us do exactly that. It will strengthen the infrastructure that carries Zeta's customer intelligence further into the digital ecosystem, helping customers activate what they know more efficiently, engage audiences more effectively across channels, and measure the impact. We are excited about our work with Digital Audience, and there is more ahead as we prepare to share our next major announcements at Zeta Live 2026."
The acquisition will also strengthen Zeta's European presence and will add established enterprise relationships in the region.
"Clients need their data and intelligence to travel with them across channels," said Ruben Niet, CEO and Founder of Digital Audience. "By joining Zeta, we can bring our identity and activation capabilities together with one of the industry's deepest sources of customer intelligence, helping enterprises create more connected and measurable engagement."
Following the close of the transaction, Zeta will work closely with the Digital Audience team to provide continuity for customers.
About Zeta Global
Zeta Global is the intelligent AI infrastructure company helping enterprises transform proprietary data into enterprise intelligence. The Zeta Data Cloud and Athena by Zeta™ connect proprietary enterprise knowledge with advanced AI to enable better decisions, more effective customer engagement, and stronger business outcomes. With one of the industry's largest proprietary data assets, Zeta helps organizations accelerate AI transformation and build durable competitive advantage. Founded in 2007 by David A. Steinberg and John Sculley, Zeta is headquartered in New York City with offices worldwide.
