Smadex, a leading performance advertising engine that helps world's top app marketers grow across Mobile and Connected TV, today announced appointment of Luis de la Cámara as Chief Marketing Officer.
De la Cámara brings rigorous advertiser perspective as mobile marketers challenged by signal loss and myriad options looking for growth beyond walled gardens. For years sat in exact seat advertising platforms pitch to architecting full-funnel acquisition protecting brand equity holding vendors accountable to incrementality transparency ROAS.
"Luis has spent his career on the receiving end of every ad-tech pitch in the business," said Jordi de los Pinos, Founder and CEO of Smadex. "He knows precisely how budget allocation and growth decisions are evaluated because he made them at the highest level. Bringing a proven advertiser into the CMO seat gives us an unmatched understanding of our customers' real-world pressures, and it positions Smadex to set a new standard for product, performance and world-class service."
"Our global footprint is scaling rapidly, and performance CTV has matured into a genuine growth engine for mobile-first advertisers," said Phil Gontier, Chief Revenue Officer of Smadex. "Luis brings deep empathy from the marketer's side and a clear vision for how we need to deliver. His perspective will be a major accelerator as we continue to expand across the Americas, EMEA, and APAC."
"For two decades on the advertiser side, my job was to separate genuine incrementality from empty platform promises," said Luis de la Cámara, CMO of Smadex. "The reality today is that much of the modern app economy's real value is shifting toward the ad-tech platforms that can actually solve cross-screen attribution and deliver verifiable performance outside the walled gardens. What made joining Smadex an obvious choice wasn't just their proprietary technology and stance on transparency - it was the rare combination of a white-glove, partnership-first approach and a team of brilliant, amazing people you genuinely want to spend time with. Smadex has the ambition, the tech and the team to define this next era of performance advertising, and I'm thrilled to join the leadership team."
About Smadex
Smadex is a performance advertising engine for mobile apps, enabling the world's leading marketers to grow across Mobile and Connected TV (CTV). Powered by AI models trained on real campaign outcomes, Smadex delivers profitable growth at scale. Headquartered in Barcelona, with teams across the Americas, EMEA, and APAC, Smadex is a business unit of Entravision.
