Olyzon, the agentic orchestration platform for advertising starting with CTV and extending across YouTube, social, digital audio, and DOOH, today announced the full launch of its orchestration technology, now live in market and optimizing real advertising campaigns every day. Through its agents, the platform gives agencies and brands one place to orchestrate media budgets from brief to execution to measurement across every buying point, while keeping every seat, tool, and direct deal they already have. Agents orchestrate media budgets across the buyer's existing partnerships, from The Trade Desk, Amazon DSP, and Yahoo DSP to leading SSPs and direct inventory such as Universal Ads, and measurement partners like DoubleVerify.
Advertising has never been more fragmented, and nowhere is that sharper than in CTV. Every platform has its own path to the same audience, its own console, and its own report. Moving budget between them by hand is slow, manual, and costly. It also lacks the intelligence to explain why one audience, execution path, or optimization method outperforms another. Today, humans are the integration layer. Olyzon's agents take on that orchestration, so the buyer works on the decisions and the agents work on everything in between.
The industry has started to name this shift. Some now describe an emerging category of Unified Media Platforms, or UMPs: systems that connect to the buying stack through open protocols, run an AI orchestration engine on top, and operate a continuous plan, activate, and measure loop. Olyzon is already doing all three in-market, with agents live across the DSPs, SSPs, inventory, and measurement partners buyers use today. It started where the need is sharpest, CTV, and the same orchestration now extends across the rest of the plan.
"Olyzon sits above the platforms you already run," said Jules Minvielle, co-founder and CEO of Olyzon. "People are starting to call this a Unified Media Platform. We think of it more simply: the technology connects the systems that never spoke to each other, and turns a brief into a live buy you can correct while it is still in flight."
The platform gives the buyer finer control at every stage of the campaign. Planning is program-level, so a brand decides where it appears across CTV and every other channel in the plan. Activation runs across all platforms at once, inside the constraints, upfront commitments, and DSP allocations the buyer sets. Measurement turns signals from every partner into outcomes, attributed sales, brand lift, and incremental reach, rather than impression counts. Budget moves in-flight toward what is working, inside caps and approval thresholds the buyer controls, with a full audit log and control back in their hands at any time.
"We used to spend a ridiculous amount of time bouncing between platforms, digging through spreadsheets for insights, and then manually acting on them," said David Nyurenberg, SVP of Digital at InterMedia Advertising. "With Olyzon, we can get to those insights in seconds and action them across platforms through a single prompt."
About Olyzon
Olyzon is the agentic orchestration platform for advertising delivering the attention leading global brands deserve. Headquartered in Paris with offices in New York and London, Olyzon builds orchestration technology that connects a media budget from brief to execution to measurement across the buyer's existing stack, including Amazon DSP, DV360, The Trade Desk, Universal Ads, Vibe, PubMatic, DoubleVerify, Lucid, and Innovid.
