For performance marketing networks, scaling campaigns is often hindered by the pervasive challenge of invalid traffic, which clouds data and erodes profitability. SpaceJet Media, a leading performance marketing network, faced this exact issue as fraudulent bots and manufactured clicks made it difficult to identify truly profitable channels. By integrating the LinkTrust attribution platform with Anura's real-time fraud detection solution, SpaceJet gained the visibility and protection needed to eliminate waste and confidently scale its media buys, resulting in a significant boost to its bottom line.
SpaceJet Media integrated Anura's fraud detection with the LinkTrust attribution platform.
The combined solution identified and blocked 21% of traffic as fraudulent in real-time.
This directly led to a 12% increase in ROI on media buys by reallocating saved spend.
The partnership provided accurate attribution and clear visibility into traffic quality.
It eliminated the uncertainty caused by bots and poor-quality traffic placements.
The results gave SpaceJet the confidence to scale its affiliate and media buying efforts.
As SpaceJet expanded its affiliate marketing and media buying operations, it encountered a common industry problem: fraudulent traffic was distorting its performance data. Even high-performing channels were difficult to optimize because invalid traffic obscured which partners and sources were genuinely driving value. Manual analysis and segmentation proved insufficient, as detection was too slow to prevent wasted ad spend, and attribution data alone could not stop fraud from entering the system.
To overcome these hurdles, SpaceJet enhanced its technology stack with two complementary solutions. LinkTrust provided enterprise-grade tracking and attribution across millions of clicks and hundreds of offers, delivering the foundational data. Anura seamlessly integrated with LinkTrust to analyze this data stream, identifying and blocking invalid traffic from bots and fraudulent sources in real-time. This powerful combination allowed SpaceJet to move from reactive analysis to proactive fraud prevention.
"The integration of Anura with LinkTrust has given us both transparency and protection," Dom Shipley, VP of Technology at SpaceJet says, "We now know exactly which channels are delivering real value, while eliminating fraudulent traffic that once clouded our data and cut into ROI."
The impact of the integration was immediate and quantifiable. Anura's detection capabilities blocked 21% of all traffic identified as fraudulent. The budget that was previously wasted on this invalid traffic was then reallocated to high-quality, proven sources. This strategic shift directly resulted in a 12% increase in overall ROI. Beyond these direct metrics, the solution unlocked scalable growth by providing SpaceJet with the accurate data and confidence needed to expand partnerships and increase media buys without the fear of fraud diluting their results.
Anura is a leading ad fraud solution dedicated to eliminating bots, malware, and human fraud without blocking legitimate visitors. Built on over 20 years of data, Anura delivers unmatched accuracy, actionable analytics, and flexible integrations, all backed by its industry-first 99.999% Accuracy Guarantee. Anura is TAG Certified Against Fraud and committed to helping clients protect their ad spend and maximize real ROI. For more information, visit anura.io.
LinkTrust provides enterprise-level performance marketing software, enabling advertisers, networks, and agencies to track, manage, and optimize campaigns across millions of clicks and conversions. With advanced tracking and flexible integrations, LinkTrust empowers marketers with accurate attribution and actionable insights. For more information, visit linktrust.com.
SpaceJet Media is a performance marketing network delivering high-performing offers and contextual search monetization tools. With transparent, cloud-based reporting and expertise across email, social, redirects, and more, SpaceJet helps partners maximize traffic value while maintaining performance, transparency, and trust.
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