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Television advertising has traditionally been a channel reserved for large brands with substantial budgets, leaving local service businesses at a disadvantage. SearchKings, a leading digital marketing partner, is changing this dynamic with the introduction of SearchKings TV (SKTV). This new solution, powered by Comcast's Universal Ads API, democratizes TV advertising for its 5,000+ small and mid-sized business clients by integrating it directly into their existing digital marketing platform.
SearchKings launches SKTV, a TV advertising solution for local businesses.
It is integrated via the Universal Ads API for seamless campaign management.
Ads can be geo-targeted with zip-code level precision.
The service includes managed creative and production at no initial cost.
Performance data is viewable alongside search ads in a single dashboard.
Early clients report lower cost per lead and increased call volume.
SKTV eliminates traditional barriers to TV advertising by providing a fully integrated experience. Clients can now manage their TV campaigns directly from the SearchKings platform they already use for search advertising. This integration provides a unified view of marketing performance, allowing business owners to see how their TV ads are performing alongside other channels like search and make optimizations accordingly, all from a single application.
A key feature of SKTV is its ability to deliver hyper-local, geo-targeted TV ads. Leveraging Comcast's first-party, privacy-compliant data from 30 million households, ads can be delivered with zip-code level precision to specific service areas. Furthermore, the solution includes managed creative and production, developing high-quality TV commercials for businesses quickly and without the typical time and cost associated with production, which is often a major hurdle for smaller companies.
The success of SKTV is demonstrated by early client results. One client, an air conditioning and heating service provider, reported a 22% decrease in average cost per lead and higher year-over-year sales. Another regional plumbing company saw a 45% decrease in cost per lead, a 47% growth in lead volume, and a 100% increase in organic calls. These metrics prove that TV advertising, when made accessible and measurable, can become a mainstay for local business growth.
The launch of SearchKings TV represents a significant shift in the advertising landscape, effectively leveling the playing field for local service businesses. By combining the broad reach and impact of television with the precision targeting and measurable ROI of digital marketing, SearchKings is empowering a new segment of advertisers to compete with national brands, generate high-quality leads, and ultimately drive revenue growth without the traditional national price tag.
SearchKings is a leading digital marketing agency specializing in performance-driven advertising for service-based businesses and franchise networks. Trusted by over 5,000 clients across North America, the company is a Google Premier Partner with approximately 2000 five-star reviews and a Microsoft Elite Partner. SearchKings combines digital expertise with a client-first approach, offering transparent reporting, strategic guidance, and proprietary tools like Call Intelligence to deliver measurable results. The team is committed to helping businesses simplify lead generation, improve campaign performance, and grow with confidence.
Universal Ads enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering unmatched scale. Universal Ads is a part of the Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter.
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