Rokt, a leader in ecommerce technology, has partnered with PayPal to integrate AI-powered post-purchase advertisements across PayPal, Venmo, and Honey’s merchant confirmation pages. By leveraging Rokt’s machine learning capabilities, the partnership enhances customer engagement by delivering curated, high-value offers at the critical moment of transaction completion. This collaboration strengthens PayPal’s ability to create personalized shopping experiences while driving incremental revenue for advertisers.
Rokt partners with PayPal to power AI-driven post-purchase advertisements.
Ads appear on PayPal, Venmo, and Honey’s transaction confirmation pages.
Uses machine learning to deliver relevant, high-value offers to customers.
Enhances customer engagement and drives revenue for advertisers.
Program is live in the U.S., with international expansion planned for summer.
Rokt’s network to power over 7.5 billion transactions in 2025.
Rokt’s ecommerce solution utilizes advanced machine learning to present tailored offers on PayPal and Venmo’s “Thank You” pages and Honey’s merchant confirmation pages. By analyzing behavioral, transactional, and contextual signals in real time, Rokt’s AI-powered Brain ensures customers receive relevant offers, such as those from brands like Grubhub and Walmart, at the moment they are most likely to engage, enhancing the shopping experience.
The partnership enables PayPal to deliver targeted ad campaigns across Rokt’s ecommerce network, driving customer acquisition and engagement. Advertisers benefit from Rokt’s ability to leverage real-time transaction data, ensuring offers align with consumer intent. This approach maximizes the value of post-purchase touchpoints, creating measurable results for brands while providing customers with personalized, high-value offers.
Rokt’s trusted network, which saw 40% year-over-year revenue growth to $600 million in 2024, is set to power over 7.5 billion transactions in 2025. The partnership with PayPal, alongside recent collaborations with Ulta Beauty, Albertsons, and Macy’s, underscores Rokt’s role as a leader in ecommerce innovation. The integration of recent acquisitions like Canal, mParticle, and Aftersell further strengthens its ability to deliver scalable, AI-driven solutions.
Currently live in the U.S., the program is poised for international expansion this summer, broadening its reach to global markets. By combining PayPal’s digital commerce expertise with Rokt’s AI-driven technology, the partnership sets a new standard for personalized post-purchase experiences, benefiting consumers, advertisers, and ecommerce platforms alike.
This collaboration between Rokt and PayPal redefines post-purchase advertising, leveraging AI to deliver smarter, more engaging experiences. By integrating relevant offers into the transaction journey, the partnership drives value for customers and advertisers while reinforcing Rokt’s position as a global leader in ecommerce technology.
Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most – The Transaction Moment. Rokt’s AI Brain and Ecommerce Network powers billions of transactions connecting hundreds of millions of customers and is trusted to do this by the world’s leading companies including Live Nation, Macy’s, AMC Theatres, Uber, Hulu, Staples, Albertsons, and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe and the Asia-Pacific region. The company recently acquired Canal, mParticle and Aftersell.
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