OpenX Technologies, Inc., a leading omnichannel supply-side platform, has announced a significant strategic expansion of its leadership team with the appointment of five senior executives. This move reinforces the company's commitment to delivering high-quality inventory, driving data innovation, and ensuring superior performance as it scales its next-generation OpenXSelect™ curation and targeting platform.
Quick Intel
OpenX appoints five new senior executives across product, marketing, and operations.
The expansion aims to scale the company's next-generation OpenXSelect platform.
New hires bring decades of experience from companies like Xandr, The New York Times, and Hulu.
The focus is on simplifying programmatic complexity for media buyers and publishers.
Key goals include enhancing platform automation, usability, and international scale.
The team will champion OpenX's standards for quality, performance, and responsibility.
Strengthening the Core for Strategic Growth
This leadership expansion is designed to address the inherent complexity in programmatic advertising and curation. The new team will leverage AI and deep industry expertise to simplify processes and maximize value for both buyers and publishers. John Gentry, CEO of OpenX, stated, “AI is giving us the chance to simplify what has been too complex and make our customers’ and partners’ jobs easier. However, technology alone isn’t enough. It requires people with deep product expertise, customer focus, clear communication, and the ability to innovate... With these new leaders, OpenX is doubling down on our mission to make media work better for buyers and publishers."
A Seasoned Leadership Team
The new appointees bring a wealth of experience from major technology and media companies. Sethu Balasubramanian, as Vice President of Product, will lead the global strategy for OpenXSelect. Nick Van Amburg, Vice President of Product Marketing, will align product capabilities with buyer needs globally. Tiffany Tai, Vice President of Communications, will oversee all corporate and internal communications. Nate Fishler, Vice President of Global Solutions and Technical Operations, will focus on streamlining processes and scaling platform delivery. Emily Kramer, as Head of Agency Curation and Commerce Media, will lead strategy for agency partnerships and retail media enablement.
A Focus on Simplification and Value
The collective expertise of this new leadership team will be channeled into scaling OpenXSelect, the company's flagship curation platform. Their focus will be on enhancing automation, improving usability, and expanding international scale across channels like CTV, mobile, and display. This strategic hiring underscores OpenX's commitment to building intelligent ad tech that not only drives performance but also upholds high standards for quality and transparency in the digital advertising ecosystem.
By bringing together proven leaders from across the industry, OpenX is positioning itself to accelerate innovation and deliver on its promise of a more effective and simplified programmatic marketplace. This investment in human capital is a direct response to the evolving needs of the advertising industry, where technology and expertise must combine to create real value.
OpenX is an independent omnichannel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a trusted partner of more than 200,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets.
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