MNTN, the technology platform that brings performance marketing to Connected TV (CTV), has announced the appointment of Fraser Woollard as Head of Business Development and Data Partnerships. This strategic leadership move strengthens MNTN’s focus on expanding its global ecosystem of data and technology alliances — the core enablers of its AI-driven performance marketing platform and proprietary Performance Graph.
Quick Intel:
MNTN appoints Fraser Woollard as Head of Business Development and Data Partnerships.
Woollard will expand MNTN’s global network of data and technology partnerships.
He brings over 25 years of experience in advertising technology, including Mediaocean.
His leadership supports MNTN’s AI-driven performance marketing and innovation roadmap.
The appointment aligns with growing CTV adoption among advertisers.
MNTN aims to enhance data capabilities and strengthen its Performance TV platform.
Fraser Woollard joins MNTN with more than two decades of experience in the ad tech industry. Before this appointment, he served as Global Head of Business Development at Mediaocean, where he managed key partnerships and led the launch of the Connect partner program — driving over 200 integrations across the global media landscape.
At MNTN, Woollard will apply his extensive background to deepen relationships with strategic partners, strengthen data capabilities, and advance innovation within the company’s performance marketing ecosystem. His appointment reflects MNTN’s commitment to expanding its global footprint and driving measurable outcomes for advertisers through advanced CTV technologies.
“Fraser’s appointment reflects the momentum we’re seeing across Connected TV,” said Mark Douglas, President & CEO of MNTN. “As advertisers continue shifting budgets to CTV, we’re scaling our partnerships to meet that demand and strengthen the foundation that powers our performance platform. Fraser’s track record of driving global growth makes him the perfect leader to take this effort forward.”
Woollard added, “MNTN has created the market for performance advertising on television, and I’m excited to expand the partnerships that make that possible. My focus will be on growing our network of global data and technology partners to give advertisers richer insights, better targeting, and ultimately greater performance. MNTN is redefining how brands measure success on TV, and I’m thrilled to help drive that next phase of growth.”
As the CTV advertising market continues its rapid evolution, MNTN’s appointment of Woollard positions the company to strengthen its data-driven marketing infrastructure and global business development efforts. His expertise in building large-scale alliances will play a crucial role in accelerating MNTN’s innovation roadmap and maintaining its leadership in performance television advertising.
With this leadership addition, MNTN reinforces its mission to deliver measurable results for brands and agencies through a transparent, AI-powered, and performance-focused Connected TV ecosystem.
MNTN’s continued expansion and leadership signal its readiness to meet growing advertiser demand for measurable, data-backed results in the Connected TV space.
MNTN (NYSE: MNTN) is the Hardest Working Software in Television™, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN was named one of Fast Company’s Most Innovative Companies and Next Big Things in Tech and was recently featured on the cover of INC’s Best in Business Issue.
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