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  • Advertising

Clinch Launches Unlimited Ad Serving SaaS Model for Outcome-Driven Advertising


Clinch Launches Unlimited Ad Serving SaaS Model for Outcome-Driven Advertising
  • by: Source Logo
  • |
  • July 16, 2025

Clinch, an AI-powered omnichannel advertising platform, announced its Unlimited Ad Serving SaaS model, designed to prioritize business outcomes over impression-based metrics. This fixed-fee model provides self-service advertisers unlimited access to Clinch’s Flight Control platform, enabling scalable, cost-predictable campaign orchestration across all channels.

Quick Intel

  • Unlimited Ad Serving offers fixed monthly pricing with no volume-based fees.

  • Supports unlimited ad volume across CTV, display, social, DOOH, audio, and more.

  • Includes unlimited Dynamic Creative Optimization (DCO) for personalization.

  • Eliminates CPM-based pricing, focusing on outcomes over impressions.

  • Flight Control platform enhances efficiency with AI-driven automation.

  • Addresses scalability challenges for self-service advertisers.

Redefining Ad Serving with Fixed Pricing

Clinch’s Unlimited Ad Serving model disrupts traditional CPM-based pricing, which ties costs to impression volume, often penalizing efficient media buying. “We’re shifting the conversation from how much you serve to what you achieve,” said Oz Etzioni, CEO of Clinch. The model offers predictable pricing, unlimited ad volume, and omnichannel reach, allowing advertisers to scale without unexpected tech costs.

Key Features and Benefits

  • Predictable Costs: Fixed monthly fees eliminate overages and usage-based charges.

  • Omnichannel Reach: Supports CTV, display, social, DOOH, native, and audio channels.

  • Unlimited DCO: Enables seamless personalization and content optimization at scale.

  • Efficiency Gains: Advertisers can reinvest media efficiencies into greater reach without cost penalties.
    The Flight Control platform, recognized for a 75% reduction in campaign management resources and 10x KPI performance lift, centralizes workflows, leveraging AI to streamline creative production and optimization.

Industry Impact and Reception

The model addresses a key pain point: volume-based pricing that stifles scalability. “This model frees self-service advertiser clients from the legacy trap where optimizing media buying ends up costing more,” Etzioni noted. Social media on X reflects enthusiasm, with marketers praising the shift to outcome-driven metrics as a “game changer” for campaign efficiency. Clients like Hyundai and RE/MAX, already using Flight Control, benefit from its integrations with The Trade Desk, LiveRamp, and Amazon Ads.

Strategic Shift to Outcomes

By focusing on marketing impact over impressions, Clinch empowers advertisers to prioritize measurable results. The Unlimited Ad Serving model aligns with evolving strategies, as 63% of brands and agencies expect ad serving to drive significant revenue in 2025, per a Digiday report sponsored by Clinch. This launch positions Clinch as a leader in simplifying complex, omnichannel campaigns while maximizing ROI.

 

About Clinch

Clinch is an AI-powered advertising technology company that enables brands and agencies to deliver relevant advertising across all channels more efficiently and effectively. Our highly intuitive SaaS platform, Flight Control, streamlines and automates workflows for all campaign stakeholders, from creative production at scale, to omnichannel ad serving, to advanced DCO and unique consumer intelligence—all while reducing time, cost, and errors.

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