The pursuit of highly relevant, privacy-compliant advertising is driving new technological integrations. Clinch, the Agentic AI platform for omnichannel advertising, has announced an expanded collaboration with Amazon Ads, marking a significant industry milestone. Clinch has become the first third-party ad serving solution granted the ability to serve ads directly to Amazon Custom Audiences, a capability previously reserved for creatives served exclusively by Amazon's own systems. This advancement provides advertisers with a powerful, privacy-centric solution to activate smarter ad experiences across all Amazon DSP inventory.
Quick Intel
Clinch is the first third-party platform to serve ads to Amazon Custom Audiences.
The integration provides access to Amazon's proprietary behavioral signals like shopping and streaming data.
Advertisers can now align creative strategy with audience targeting in a streamlined workflow.
The solution is built on a privacy-safe framework using geolocation and ZIP code-level targeting.
Key benefits include expanded targeting power, privacy compliance, and advanced dynamic creative optimization (DCO).
Initial adopters like Keurig Dr Pepper are using it for product launches and performance campaigns.
Starting November 1, 2025, this collaboration will fundamentally change how advertisers connect with audiences on Amazon. Clinch clients will gain the ability to access and utilize Amazon Custom Audience insights, which include rich behavioral signals from shopping, streaming, gaming, and browsing interactions. This allows for a seamless workflow where advertisers can design their creative strategies specifically for these audiences and serve campaigns directly through the Clinch platform, unlocking new strategies across Amazon's vast programmatic inventory.
This integration delivers several critical advantages in today's advertising landscape. It offers Expanded Targeting Power by providing access to Amazon's deep reservoir of proprietary behavioral data, enabling the creation of richer and more precise audience segments. A core component is Privacy-Safe Precision, which utilizes a framework of truncated IP addresses and ZIP code-level targeting to ensure campaign effectiveness without compromising consumer privacy.
Furthermore, the solution introduces a Seamless Workflow, streamlining campaign setup and trafficking with full interoperability of Clinch tags. This is complemented by Advanced Ad Serving and Creative Optimization (DCO), which empowers brands to deliver tailored, performance-driven creative experiences at scale, all powered by these new, privacy-safe signals.
This expanded collaboration between Clinch and Amazon Ads represents a strategic evolution in programmatic advertising. It empowers brands to future-proof their strategies by focusing on outcomes and consumer relevance, ensuring they can connect with audiences effectively while upholding the highest standards of privacy and trust.
Clinch is an AI-powered advertising technology company that enables brands and agencies to deliver relevant advertising across all channels more efficiently and effectively. Our highly intuitive SaaS platform, Flight Control, streamlines and automates workflows for all campaign stakeholders, from creative production at scale, to omnichannel ad serving, to advanced DCO and unique consumer intelligence—all while reducing time, cost, and errors.
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