The rise of generative AI has fundamentally altered how candidates research potential employers, with tools like ChatGPT and Gemini now shaping career decisions. In response to this shift, Built In has launched a first-of-its-kind platform designed to give companies visibility and control over their employer brand reputation within AI search. This solution enables businesses to understand how AI models describe them and take action to ensure they are presented as visible, trusted, and attractive to top talent.
Quick Intel
Built In launches a platform to manage employer brand reputation within AI search tools.
The solution addresses how candidates use ChatGPT and Gemini for career research.
It features an Employer Brand Reputation (EBR) Score, available for free.
The EBR Score analyzes AI perceptions across 7 key employer brand pillars.
The platform provides AI-optimized content to improve how AI systems tell a company's story.
The goal is to help businesses secure talent pipelines in an AI-driven hiring landscape.
As candidate behavior evolves, AI tools are increasingly influential in forming perceptions about where to work. Built In's platform is built on the premise that a company's reputation is now partially defined by how these systems represent them to candidates. The platform unites employer brand insights, AI-optimized content, and hiring tools into a single solution, allowing companies to proactively manage their narrative in this new environment.
A central feature of the new platform is the Employer Brand Reputation (EBR) Score. This metric provides companies with a clear analysis of how AI models describe them across seven critical employer brand pillars: workplace perception, career growth, compensation, company culture, leadership, work-life balance, and stability. The accompanying report identifies the drivers behind this perception, offering a data-backed foundation for strategic action.
Beyond diagnostics, the Built In Platform provides the tools to actively improve a company's standing with both AI and human candidates. It guides companies in creating and distributing AI-optimized content and enhancing their employer profiles. This ensures that the stories told by AI systems are accurate, compelling, and aligned with the company's desired employer value proposition, thereby strengthening visibility and trust.
This new platform marks a significant evolution in talent acquisition strategy. By providing the means to measure, understand, and manage their reputation within AI, companies can ensure they remain competitive and attractive to the skilled professionals who will define their future success.
Built In is the AI-powered career platform that connects innovative companies with professionals navigating their careers in a world reshaped by AI. For candidates, we provide AI-driven job recommendations and resources that support smarter career decisions. For employers, we deliver the only recruitment and employer reputation platform that helps companies measure and shape their reputation in AI search so they can be visible, trusted, and chosen by top talent.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.