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  • Talent Acquisition

Geographic Solutions Hires Tobi Cates to Lead Customer Success


Geographic Solutions Hires Tobi Cates to Lead Customer Success
  • by: Source Logo
  • |
  • October 17, 2025

Geographic Solutions, a leading provider of workforce development software for government agencies, is strengthening its leadership team to better serve its public sector clients. The company has announced the appointment of Tobi Cates as its new Senior Manager of Customer Success and Growth. With over 21 years of experience spanning both private and public sectors, Cates brings a deep understanding of modernizing state systems and driving innovation in unemployment insurance and workforce technology.

Quick Intel

  • Geographic Solutions hires Tobi Cates as Senior Manager of Customer Success and Growth.

  • Cates brings over 21 years of experience in both public and private sector technology.

  • Her role focuses on enhancing client success and product adoption for state and local agencies.

  • She will also serve as the primary UI sales representative for the western United States.

  • Her background includes leadership roles at eSystems, Inc. and FAST Enterprises.

  • This hire aims to strengthen key relationships and drive market growth in the UI sector.

A Focus on Client Success and Strategic Growth

In her new role, Tobi Cates will be instrumental in enhancing the success of Geographic Solutions' government clients. Her responsibilities are centered on strengthening key relationships with state and local agencies, increasing the adoption of the company's software products, and driving market growth within the critical Unemployment Insurance (UI) and workforce development industries. Additionally, she will act as the primary UI sales representative for the western half of the United States, directly engaging with agencies to expand the company's national footprint.

Leveraging a Proven Track Record in Public Sector Modernization

Cates' extensive career has been dedicated to the intersection of technology and public service. Prior to joining Geographic Solutions, she served as the Director of Workforce Services at eSystems, Inc., where she led client engagement and business development specifically for unemployment insurance and workforce divisions. Before that, she was a UI Industry Consultant at FAST Enterprises, focusing on developing sales relationships with government agencies and advising C-suite executives on market intelligence and engagement strategies.

Driving Innovation in Workforce Development Technology

This strategic appointment underscores Geographic Solutions' commitment to being a transformative partner for government agencies. Cates' expertise in modernizing state systems and her deep industry connections are expected to be crucial in helping clients achieve their operational goals. By placing a leader with her background in a customer-facing growth role, the company aims to foster innovation, ensure client success, and solidify its position as the leading software provider in the public workforce development sector.

The addition of Tobi Cates to the Geographic Solutions team signals a focused investment in client-centric growth and public sector expertise. Her proven ability to navigate the complexities of government technology projects and drive modernization efforts positions the company to deepen its impact and expand its reach, ultimately helping more state and local agencies serve their communities effectively.

About Geographic Solutions

Geographic Solutions is the leading provider of integrated software for state and local workforce agencies in over 40 states and U.S. territories. The company's online solutions manage all federally-funded partner programs under WIOA, labor exchange, job aggregation, labor market information, service and fund tracking, human services, and unemployment insurance benefits. Geographic Solutions' software is currently being utilized by over 1,100 American Job Centers to serve more than 211 million individuals—reaching over 75% of the job seekers and employers in the country.

  • Workforce DevelopmentPublic SectorCustomer Success
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