Simpli.fi, a leading Advertising Success Platform, has been named "Best Overall AdTech Company" in the 8th annual MarTech Breakthrough Awards on August 14, 2025. Recognized for its innovative programmatic advertising solutions, Simpli.fi empowers brands and agencies to deliver targeted, data-driven campaigns across digital platforms, driving measurable results and reshaping the future of advertising.
Simpli.fi wins "Best Overall AdTech Company" in 2025 MarTech Breakthrough Awards.
Offers programmatic advertising with real-time data for precise audience targeting.
ZTV solution delivers cost-efficient, audience-targeted CTV advertising.
Advanced geo-fencing enhances location-based customer engagement.
Real-time campaign optimization ensures maximum ROI for advertisers.
Supports over 2,000 media teams, executing 140,000 campaigns monthly.
Simpli.fi’s recognition as the "Best Overall AdTech Company" on August 14, 2025, highlights its leadership in programmatic advertising. Through its Demand-Side Platform (DSP), the company leverages real-time data on location, behavior, and device type to deliver highly relevant messaging. This enables advertisers to connect with their ideal audiences across CTV, mobile, display, and other digital channels, maximizing campaign impact.
“We’re excited to see Simpli.fi recognized as Best Overall AdTech Company by MarTech Breakthrough,” said Lexi Plummer, Marketing Director at Pinch-a-Penny. “They are more than a technology provider. They are a strategic partner who understands our business and helps us connect with the right audiences across channels. Simpli.fi’s team brings the expertise and flexibility we need to manage a complex, omnichannel strategy.” Simpli.fi’s solutions, including its ZTV platform, offer competitive pricing while maintaining precision in audience-targeted CTV advertising.
“We’re proud to accept ‘Best Overall AdTech Company’ from MarTech Breakthrough. The award reflects the relentless commitment to transforming programmatic advertising that sets Simpli.fi apart. New innovations are designed to disrupt and that’s just what our ZTV is doing to the traditional CTV advertising model,” said Cali Tran, CEO of Simpli.fi. The ZTV solution enables scalable, cost-efficient CTV campaigns, while advanced geo-fencing capabilities allow advertisers to engage customers based on precise locations, such as stores or events.
“Advertisers must meet their audiences where they are while also navigating endless streaming content, maintaining brand standards, and maximizing ROI,” said Steve Johansson, Managing Director at MarTech Breakthrough. “Simpli.fi allows advertisers to reach audiences without sacrificing control. Their ability to innovate, scale, and optimize – especially their ZTV solution and real-time optimization – has revolutionized how businesses engage with their audiences. This company is reshaping the future of programmatic advertising.” Simpli.fi’s automated system continuously fine-tunes campaigns, integrating unstructured data and real-time insights to drive data-driven decisions.
Simpli.fi’s accolade as the 2025 MarTech Breakthrough Awards’ top AdTech company underscores its transformative impact on programmatic advertising. By delivering accessible, innovative solutions to over 2,000 media teams and 40,000 advertisers, Simpli.fi continues to set the standard for effective, scalable digital advertising.
Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 40,000 advertisers in a typical month. Simpli.fi's investors include leading private equity firms Blackstone and GTCR.
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