The evolution of modern TV measurement and currency requires deep industry expertise to navigate the complex landscape of advertisers and publishers. VideoAmp, a leading advertising technology company, has strengthened its leadership with the appointment of Jon Steinlauf, the former Chief U.S. Advertising Sales Officer at Warner Bros. Discovery, to its Board of Directors. This move brings a veteran client-side perspective to guide VideoAmp's mission of rearchitecting media measurement.
VideoAmp appoints former Warner Bros. Discovery ad sales chief Jon Steinlauf to its board.
Steinlauf brings decades of media sales and transformation experience.
He was directly involved with VideoAmp's tech as a client at Warner Bros. Discovery.
His appointment comes during a period of significant momentum for VideoAmp.
He will help guide the company's growth in TV measurement and currency.
Steinlauf will be inducted into the Broadcasting & Cable Hall of Fame this month.
Jon Steinlauf is recognized as one of the industry's foremost advertising executives, with a career spanning senior leadership roles at major media companies. Most recently, he oversaw U.S. advertising sales for Warner Bros. Discovery's vast portfolio. Prior to that, he held a long tenure at Scripps Networks, where he was President of Advertising Sales and helped launch and monetize influential brands like HGTV and Food Network. His forthcoming induction into the Broadcasting & Cable Hall of Fame underscores his enduring impact on the industry.
Steinlauf's perspective is uniquely valuable because of his direct experience as a client of VideoAmp's technology. During his time at Warner Bros. Discovery, he was involved in the launch of Stream X, a platform powered by VideoAmp's advanced advertising solution. This firsthand knowledge of the challenges and opportunities facing both advertisers and publishers positions him to provide practical, informed guidance as VideoAmp scales its solutions and drives industry-wide adoption of its currency.
The new board member joins VideoAmp at a time of substantial growth. The company has recently announced a multi-year deal with Warner Bros. Discovery, secured JIC accreditation, and renewed and expanded partnerships with major networks including NBCUniversal, Fox, and Paramount Global. Steinlauf's operational experience in managing ad sales and client partnerships at the highest level will be instrumental in helping VideoAmp navigate this expansion and continue its acceleration of the industry's shift toward more transparent and effective measurement.
The appointment of Jon Steinlauf to VideoAmp's board signals a strategic commitment to bridging the gap between innovative technology and the practical needs of the media ecosystem. By incorporating the insight of a leader who has operated on the front lines of media sales, VideoAmp is fortifying its position to not only develop leading-edge measurement solutions but also to ensure they are effectively integrated and valued across the entire advertising landscape.
VideoAmp is a media measurement company transforming advertising. By leveraging the power of currency-grade big data, VideoAmp’s solutions provide clients with access to advanced audiences and the ability to precisely plan, optimize and measure media investments across platforms to achieve better outcomes. With these solutions, media sellers can increase the value of their inventory, while advertisers can benefit from increased return on investment. VideoAmp has seen incredible adoption for its measurement and currency solutions with 880% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers. VideoAmp is headquartered in Los Angeles and New York with offices across the United States.
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