Optable, a leader in data collaboration and identity infrastructure, has launched Agentic Collaboration, a transformative approach that integrates AI-driven agents into adtech workflows. This platform enables autonomous campaign execution, enhancing efficiency and intelligence for publishers, advertisers, and data partners in the advertising ecosystem.
Optable’s Agentic Collaboration automates adtech workflows with AI agents.
Enables autonomous campaign planning, negotiation, and activation.
Integrates with real-time data and ad servers for seamless execution.
Supports interoperable infrastructure for custom and partner AI agents.
Reduces human involvement, accelerating execution and cutting costs.
Enhances outcomes for publishers and brands in AI-driven advertising.
The advertising industry is undergoing a seismic shift with the rise of AI. Legacy manual workflows are becoming obsolete, and Optable’s Agentic Collaboration addresses this by enabling AI-driven agents to autonomously manage adtech processes. From planning to activation, these agents streamline operations while maintaining security and control. As Vlad Stesin, CEO and Co-founder of Optable, stated, “This is what data collaboration looks like in the age of AI. Agentic Collaboration introduces a new paradigm where trusted agents powered by LLMs and governed by policies can work on behalf of publishers, advertisers, and data partners to unlock scale, speed, and intelligence.”
Historically, data collaboration in adtech faced barriers like signal loss and fragmentation. Bosko Milekic, CPO and Co-founder of Optable, noted, “We’ve come a long way from the early days of data collaboration just five years ago. Today, with breakthroughs in LLMs, new tooling, and emerging protocols, we can finally democratize access to identity and audiences.” Agentic Collaboration leverages these advancements, offering a scalable solution that simplifies audience activation and campaign optimization across platforms.
Agentic Collaboration introduces an open, interoperable infrastructure, allowing partners to integrate AI agents seamlessly. These agents collaborate on tasks like inventory analysis, audience targeting, and budget optimization, reducing execution time significantly. The platform supports real-time data integrations with ad servers, SSPs, and DSPs, ensuring campaigns are activated efficiently across channels. This approach minimizes repetitive tasks, enabling marketers to focus on strategy.
Optable is collaborating with industry leaders like Newton Research, Rill Data, and Unity to showcase Agentic Collaboration’s capabilities. John Hoctor, CEO of Newton Research, said, “Our AI agents, integrated with the Optable platform, are now able to autonomously analyze data, generate insights, and signal action directly within the marketing workflow.” Similarly, Unity’s COO, Alex Blum, emphasized, “By working with AI agents that can analyze audiences, help negotiate deals, and optimize in real time, we’re aiming to dramatically reduce turnaround time and increase performance.” Optable is also contributing to Agentic Advertising standards, fostering broader AI adoption in the industry.
Agentic Collaboration empowers publishers and brands to execute campaigns with unprecedented speed and precision. Whether optimizing yield for CTV publishers or launching omnichannel retail campaigns, the platform’s AI agents handle complex workflows, reducing costs and enhancing outcomes. Michael Driscoll, CEO of Rill Data, highlighted, “By connecting our Rill’s real-time dashboards and metrics into the Optable environment, Agentic Collaboration allows AI agents to surface insights and optimize campaign execution in ways that human analysts simply cannot match in scale or speed.”
Optable’s Agentic Collaboration marks a new era for adtech, combining AI-driven automation with secure, interoperable infrastructure. By enabling intelligent agents to manage workflows, Optable is redefining how the advertising ecosystem collaborates, delivering smarter, faster, and more effective campaigns.
Optable is a data collaboration and identity platform built for the advertising ecosystem. By combining privacy-first identity infrastructure with autonomous, AI-driven agents, Optable enables publishers, media owners, advertisers, and partners to seamlessly collaborate on audience insights, campaign planning, activation, and measurement. With its Agentic Collaboration framework, Optable transforms manual, human-mediated workflows into intelligent agent-to-agent collaboration that accelerates execution, reduces complexity, and drives better outcomes. Trusted by leading publishers, platforms, and brands, Optable provides an open and interoperable foundation for secure, policy-governed data collaboration in the age of AI. Learn more at: optable.co
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