Northbeam, the leader in marketing attribution, has launched its innovative Clicks + Deterministic Views attribution model, developed in partnership with Meta, TikTok, Snapchat, Pinterest, Axon, MNTN, and Vibe, to provide marketers with a unified view of campaign impact by crediting verified views and clicks to first-party transaction data, alongside a strategic growth investment led by HighPost Capital and Silversmith Capital Partners.
Traditional attribution models rely on statistical estimates, often undervaluing view-through conversions and skewing budgets toward last-click interactions. Northbeam's Clicks + Deterministic Views model revolutionizes this by integrating verified impression data from partners with deterministic first-party conversions, offering a factual chain from view to purchase. This addresses a key gap in digital marketing, where awareness and prospecting campaigns drive significant revenue but lack precise measurement. “Awareness ads are often undervalued because traditional attribution favors last-click interactions and overlooks upper-funnel influence,” said Stas Goldobin, VP of Product at Northbeam. “We built Northbeam’s Clicks + Deterministic Views model to set a new standard for attribution accuracy and transparency. Every conversion in our model is backed by verified data. There’s no guesswork—marketers finally get a full picture of the chain of influence, from view to click to purchase, so they can move faster and invest smarter.”
In beta since April 2025 and now fully available, the model supports TikTok and AppLovin initially, with expansions planned. Early adopters report substantial lifts, such as 283% in attributed transactions for a luggage brand and 550% for cosmetics, highlighting its potential to optimize spend across channels.
The launch coincides with a growth investment from HighPost Capital and Silversmith Capital Partners, building on Silversmith's 2022 stake and HighPost's August 11, 2025, commitment. This funding will enhance platform integrations, scale sales, and spur product development, reinforcing Northbeam's role in data-driven marketing. “Northbeam isn’t just improving attribution, they’re rewriting the rules of performance marketing,” said David Moross, Co-Founder and CEO of HighPost Capital. “Marketers want truth over guesswork, and Northbeam delivers unmatched clarity, speed, and scale. We believe they’re building the future infrastructure for data-driven growth with conviction and momentum and are proud to support their vision.”
“This is a defining moment for Northbeam,” added Austin Harrison, CEO of Northbeam. “With HighPost joining as a new partner and Silversmith deepening their commitment, we’re positioned to expand faster and help more businesses grow with confidence. Our mission is to give marketers not just more data, but the speed and certainty to act on it—so they can double down on what works and drive real results.”
Northbeam revolutionizes marketing strategies for e-commerce and DTC brands, delivering unparalleled efficiency and scalability. By seamlessly integrating machine learning and first-party data, Northbeam empowers brands and marketers with actionable insights into marketing spend across multiple channels. This ensures proactive decision-making to prevent overcommitment and overinvestment. Northbeam provides brands with a clear understanding of optimal ad spend, enabling them to surpass benchmarks and achieve essential KPIs for profitable growth.
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