Global programmatic media company MiQ has been named to the YouTube Activation Partners program, recognizing its expertise in advanced television (ATV) and programmatic media to help advertisers and agencies optimize performance on YouTube through early access to features, priority support, and integrated strategies across linear TV, CTV, and digital video.
MiQ's designation as a YouTube Activation Partner underscores its robust capabilities in programmatic buying and media strategy, allowing clients to harness YouTube's vast audience more effectively. This collaboration provides strategic alignment with Google's initiatives, enabling advertisers to integrate YouTube seamlessly into multifaceted campaigns that span traditional and digital video landscapes. By combining MiQ's data-driven approach with YouTube's scale, brands can achieve greater efficiency and impact in a fragmented advertising environment.
At the core of MiQ's YouTube strategy is Sigma, its AI-powered advertising technology that processes 700 trillion signals to reveal consumer behaviors across watching, browsing, and purchasing. This integration empowers traders to construct precise, high-intent audiences, extending unique reach and fostering deeper engagement. Marketers benefit from planning and optimization tools that link YouTube interactions to comprehensive video and omnichannel efforts, creating direct paths to business results. “The future of advertising will be defined by how intelligently we connect signals across screens,” said Gurman Hundal, Global CEO and Co-Founder, MiQ. “Becoming part of the YouTube Activation Partners program is an important step in that direction — giving us the opportunity to work closely with Google to help advertisers navigate complexity with clarity.”
The partnership emphasizes moving beyond isolated tactics, positioning YouTube as a central pillar in connected ecosystems that include CTV, linear TV, and digital formats. This holistic view allows for superior reach and outcomes unattainable in silos. Mohammad Chughtai, Global Vice President of Strategy and Partnerships, MiQ, added, “What excites me most about this partnership is the ability to connect YouTube with the rest of the video and TV ecosystem. Marketers are moving beyond siloed strategies and starting to think more holistically—recognizing that YouTube, CTV, linear, and digital video work better together to deliver reach and outcomes that aren’t possible in isolation.”
MiQ's inclusion in the program, announced on October 6, 2025, reflects its sustained collaboration with Google and dedication to ethical, intelligent media solutions that prioritize growth and responsibility.
This milestone reinforces MiQ's position as a forward-thinking partner, headquartered in London with operations in 21 offices across North America, Europe, APAC, and Latin America, consistently honored for innovation and workplace excellence.
We’re not your average programmatic media partner. Since 2010, we’ve been on a journey to make advertising better, and help brands and agencies achieve their best outcomes. That’s why we created MiQ Sigma, our AI-powered advertising technology that connects the ecosystem together, revealing what audiences everywhere are watching, browsing and buying. Enabled by these insights, our traders make custom, unbiased decisions that deliver faster, smarter and more effective results. With MiQ, programmatic always goes beyond expectations.
Headquartered in London, MiQ operates globally from 21 offices across North America, Europe, APAC, and Latin America. The company has been recognized as one of Insider's Hottest AdTech Companies, earned Ad Age's Best Places to Work Award, made the Inc. Power Partners list, and has been named to AdExchanger's Programmatic Power Players every year since its inception in 2020.
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