The high cost of producing effective video advertisements has long been a barrier for many businesses. MediaScience has addressed this challenge with the launch of MediaPET.ai, a groundbreaking AI-driven platform. Independent analysis confirms it can deliver advertising impact equivalent to premium video ads but at a significantly lower cost.
MediaScience launches MediaPET.ai, an AI platform that creates high-impact video ads.
Independent research by the Ehrenberg-Bass Institute validates its ad impact is on par with premium campaigns.
The platform offers precision control over creative variables like characters, environment, and product placement.
It features over 100 animation styles, automated music, lip-syncing, and professional editing tools.
Ads can be produced for under $20, democratizing access for small businesses and agencies.
The platform integrates MediaScience's deep neurometric data directly into the creative process.
The core promise of MediaPET.ai is backed by rigorous, independent analysis. The Ehrenberg-Bass Institute, the world's leading marketing science research center, found that ads created on the platform delivered statistically equivalent impact to original premium campaigns. These AI-generated ads achieved 98% of the perceived production quality of their high-budget counterparts, proving the platform's capacity for effectiveness.
Moving beyond simple prompt-based generation, MediaPET.ai empowers creators with precision control. Users can maintain consistency across key creative variables such as characters, environments, and products. The platform allows for the injection of reference imagery to ensure visual continuity across different scenes, providing a level of artistic direction often missing from AI video tools.
The platform is packed with professional features designed for both quality and ease of use. Key capabilities include over 100 animation styles, automated custom musical scores, advanced lip-syncing, voice cloning, and high-definition export with multi-aspect ratio support. Its user-friendly design, honed through extensive UX research, supports workflows ranging from full manual control to two-click "agentic" ad creation where the AI manages the entire production process.
MediaPET.ai represents a significant shift in the video advertising landscape. By combining research-validated impact with a low cost of production, it successfully democratizes access to high-quality video ads. This allows small businesses, digital marketing agencies, and AI creators to compete with the production quality of major brands, all while ensuring the creative output is designed for measurable performance.
MediaScience is the industry leader in media and advertising innovation research, trusted by major networks and platforms including Disney, NBCUniversal, Google and most other national TV networks and social media platforms. The company's work at the intersection of science and creativity continues to redefine how stories are told, measured, and experienced in the modern media landscape.
MediaPET.ai was developed by MediaScience as a tool to help with concept testing for ads - which is an area that has long suffered because existing methods (e.g., animatics) are poor predictors of ad success. MediaScience has a software division with strong experience (over ten years) of building AI solutions. Once MediaPET.ai was created and validated, it was clear that it had a larger market - particularly for small business, independent digital marketing agencies and AI content creators - and decided to spin it out as a new company.
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