Criteo, the global platform connecting the commerce ecosystem, has announced a new integration with Google for onsite retail media. As Google’s first onsite retail media partner, Criteo marks a major milestone in expanding brand opportunities across the digital commerce ecosystem.
Criteo named Google’s first onsite retail media partner.
Integration launches in limited beta via Google Search Ads 360 in the Americas.
Plans underway for global rollout and expansion to more Google Marketing Platform tools.
200+ retailers in Criteo’s network can connect with demand from Google Search Ads 360.
Advertisers gain scale, efficiency, transparency, and unified measurement.
Retail media market projected to hit $204B by 2027.
The first phase of this partnership allows Criteo’s global network of over 200 retailers to receive demand through Google Search Ads 360, connecting with global brands across diverse categories. For advertisers, the integration provides scale and efficiency while enabling campaign creation, optimization, and measurement within Search Ads 360.
"We're focused on building a seamless commerce media ecosystem," shared Bill Reardon, General Manager, Enterprise Platform at Google. "With Criteo's expansive network of retailer partners, we're helping advertisers connect with customers at a critical moment in their shopping journey: onsite, through sponsored product ads. Coupled with our existing suite of offsite solutions in Performance Max and Shopping Ads, our goal is to empower advertisers and agencies with a more complete view of their advertising performance, enabling smarter decisions and more effective campaigns."
Industry forecasts project retail media spend to reach $204 billion by 2027, but budgets remain concentrated among a few dominant players. The integration between Criteo and Google helps democratize the space by enabling more retailers to attract brand budgets while giving advertisers greater confidence in investing across a broader ecosystem.
"We're excited to welcome Google as one of our largest retail media partners, bringing scaled brand advertising to retailers on the Criteo platform," said Sherry Smith, President of Retail Media at Criteo. "By connecting more brands to our global retail network and deepening investments from existing ones, we're helping retailers grow their media programs and maximize the value of their ad inventory while enabling advertisers to reach high-intent shoppers."
The integration provides unified measurement to help brands clearly see how advertising drives incremental impact, empowering smarter budget allocation and more effective campaigns.
Advertisers interested in joining the beta can contact their Google account team for eligibility.
About Criteo
Criteo (NASDAQ: CRTO) is the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. Its AI-powered advertising platform has unique access to more than $1 trillion in annual commerce sales—powering connections with shoppers, inspiring discovery, and enabling highly personalized experiences.
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