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Causal, an award-winning provider of advanced digital advertising solutions, has announced a strategic partnership with OpenX, a global leader in omnichannel supply-side platforms, to deliver scalable, impactful connected TV (CTV) advertising that emphasizes transparency, efficiency, and sustainability.
This alliance between Causal and OpenX addresses the evolving demands of digital advertising, particularly in CTV, where scale and precision are paramount. By integrating Causal's innovative audience development with OpenX's high-performing marketplace, advertisers can execute campaigns that resonate deeply while maintaining accountability. In a recent New York campaign promoting affordable healthcare access, the partnership showcased tangible results: a 17.73% efficiency uplift over competing SSPs, achieved through premium placements on national and local news programming. This approach ensured broad audience reach without frequency overload, amplifying advocacy messages effectively.
OpenX's transparent supply paths and curation expertise complement Causal's focus on data-driven optimization, enabling advertisers to navigate complex ecosystems with confidence. The collaboration prioritizes quality inventory, reducing waste and enhancing performance across verticals like political advocacy. "Partnering with OpenX aligns with our commitment to innovation and accountability in digital advertising," said Christopher Birtch, Director of Account Operations at Causal. "Their leadership in SPO and supply-side targeting complements our mission to provide clients with impactful, data-driven campaigns that contribute to a better future while meeting the industry's growing demand for inventory curation and transparency."
"Political advocacy campaigns demand both scale and nuance," said Stacy Bohrer, SVP Buyer Development, The Americas, at OpenX. "Our work with Causal demonstrates how curated, high-quality inventory can deliver measurable results for organizations looking to drive real change, while ensuring responsible media buying through transparent supply paths."
By merging these strengths, the partnership not only boosts ROI through measurable efficiency but also advances sustainable practices, aligning with OpenX's CarbonNeutral™ certification and Net-Zero commitments. This positions Causal and OpenX to lead in performance-focused CTV, where advertisers can maximize reach, guarantee messaging integrity, and foster long-term industry trust.
Causal is a leading programmatic audience development and activation solution. With a focus on innovation and data-driven strategies, Causal empowers the world's leading advertisers to reimagine audiences while exceeding media performance objectives. By leveraging unique data points and optimization methodology, Causal brings a human approach to data science and campaign activation.
To learn more, visit causaliq.com
OpenX is an independent omnichannel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world's largest publishers, working with more than 200,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets.
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