adMarketplace, a leader in Native Search™ advertising, has launched AMP Discover, a transformative media product integrated with Opera’s Aria AI assistant, announced on October 8, 2025. This solution delivers seamless product ads within AI chat surfaces, enhancing the consumer search and shopping experience globally. The finance card above shows Opera’s stock (NASDAQ: OPRA) at $17.055 USD, up from the previous close of $16.89 USD.
AMP Discover sets a new benchmark for speed, relevance, and scale in AI-native search advertising. Integrated with Opera’s Aria, the browser’s built-in AI assistant, it uses advanced vector-based intent matching to deliver relevant product and text ads from a pool of over 500 million in under 20 milliseconds. This enables consumers to transition directly from chat interactions to products, aligning with their commercial intent. Research indicates 60% of consumers expect AI to dominate online shopping, with 31% now starting their search journey via AI compared to 21% on legacy search engines.
Adam J. Epstein, Co-CEO and President at adMarketplace, stated, “AMP Discover is built to power the next era of search advertising. Our partnership with Opera is an innovative collaboration to help consumers find novel and relevant products and brands directly within AI chat surfaces.” Piotr Majewski, Product Director at Opera, added, “This collaboration will make it easier for our users to discover, evaluate, and purchase products in real time.”
As shown in the finance card above, Opera’s stock (NASDAQ: OPRA) is priced at $17.055 USD, with a market cap of $1.54 billion, reflecting a 0.98% increase from the previous close of $16.89 USD. Despite a year-to-date high of $22.50, Opera’s 30% revenue growth over the past 12 months and strong financial health position it to leverage partnerships like this to enhance its AI-driven offerings. adMarketplace, a private company, continues to scale its AMPlify DSP platform and Arena ad selection engine, driving efficiency for global advertisers.
AMP Discover aligns with the shift toward AI-driven consumer behavior, where 31% of shoppers now prioritize AI over traditional search engines. By embedding ads within Aria, adMarketplace and Opera create a seamless, engaging experience that boosts publisher yields and advertiser conversions. This partnership positions both companies to capitalize on the $600 billion digital advertising market, with AI-powered search expected to grow significantly by 2030.
For more details, visit adMarketplace or Opera’s investor page.
adMarketplace has been the leader in Native Search™ advertising for over 25 years. We deliver relevant search ads that are native to the apps, sites, and platforms consumers actively use, outside of legacy search engines. The world’s largest advertisers achieve efficiency and incremental campaign results from adMarketplace’s exclusive media. As a two-sided marketplace, we also serve as the leading monetization partner for publishers on the open web.
Opera is a user-centric and innovative software company focused on enabling the best possible internet browsing experience across devices. Hundreds of millions worldwide use Opera’s mobile and desktop browsers for their speed, security, and unique features, enhanced with integrated AI that enables users to navigate and interact with the web in new transformative ways. Founded in 1995 and headquartered in Oslo, Norway, Opera is listed on the Nasdaq under the ticker “OPRA”.
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