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  • Enterprise AI

Motive Launches First Conversational AI for Physical Operations


Motive Launches First Conversational AI for Physical Operations
  • by: Source Logo
  • |
  • October 27, 2025

The challenge of turning vast operational data into immediate, actionable insights for physical operations is being solved with a new conversational AI tool. Motive, the AI-powered Integrated Operations Platform, has launched AI Answers, the first conversational AI designed specifically for physical operations. This technology allows safety, finance, and operations teams to ask questions in natural language and receive instant answers and visualizations from connected data across their entire fleet, eliminating the need to comb through static reports and disconnected databases.

Quick Intel

  • Motive launches AI Answers, the first conversational AI for physical operations.

  • It understands natural language questions about safety, fuel, maintenance, and drivers.

  • The tool provides instant answers and visualizations within the Motive Analytics suite.

  • It eliminates the need for teams to rely on BI analysts or create custom reports.

  • Users can ask follow-up questions to dig deeper into trends and performance issues.

  • The goal is to accelerate data-backed decisions that improve safety and profitability.

Transforming Data into Instant Action

Organizations running physical operations generate immense amounts of data but often struggle to harness it effectively. AI Answers directly addresses this by allowing teams to ask simple questions like, “Which drivers had the most idling time last week?” and get immediate, easy-to-understand answers. This puts the power of data directly into the hands of the teams who need it most, turning data from a bottleneck into a driver of smarter, faster business decisions.

Empowering Teams with Integrated Analytics

The new tool is part of the integrated Motive Analytics solution, which also includes live dashboards and executive-ready reports. By making data exploration as simple as having a conversation, Motive enables teams to move from data to decision faster than ever. “AI Answers delivers real-time insights instantly so teams don’t have to dig through cumbersome custom reports. Now data is no longer a bottleneck, it drives smarter decisions and business growth,” said Hemant Banavar, Chief Product Officer at Motive.

This innovation represents a significant step in democratizing data for physical industries, ensuring that critical insights that impact safety, efficiency, and the bottom line are instantly accessible to every team member.

About Motive

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time, safety, operations, and finance teams can manage their workers, vehicles, equipment, and fleet-related spend in a single system. Motive serves nearly 100,000 customers from small businesses to Fortune 500 enterprises such as Halliburton, KONE, Komatsu, NBC Universal, and Maersk across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, waste services, and the public sector.

  • Physical OperationsAIFleet ManagementSupply ChainOperational Intelligence
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