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firmly.ai and CJ have announced a strategic partnership on September 10, 2025, to integrate firmly.ai’s agentic commerce platform with CJ’s affiliate network, enabling seamless shopping experiences that boost consumer engagement and merchant ROI across diverse digital channels. This collaboration, leveraging firmly.ai’s embedded checkout infrastructure, empowers CJ’s publishers and merchants to convert inspiration into revenue without complex integrations.
firmly.ai and CJ collaborate to enhance affiliate marketing with seamless checkouts.
Enables native shopping on social, AI chatbots, email, and CTV platforms.
Reduces clicks for checkout, improving merchant ROI and consumer experience.
Publishers gain scalable solutions without proprietary marketplace costs.
Merchants remain Merchant of Record with real-time attribution.
Drives new revenue streams by transforming content into shoppable experiences.
As publisher referral traffic declines and consumers increasingly shop within emerging channels like social media, AI chatbots, and shoppable CTV, both publishers and merchants face challenges in engaging and converting audiences. The firmly.ai and CJ partnership addresses this by integrating firmly.ai’s native checkout solution into CJ’s network, allowing merchants to convert consumers at the moment of inspiration. “Affiliate marketing is no longer just about the click—it’s becoming the backbone of a new era in commerce media,” said Santi Pierini, CEO of CJ. “Our partnership with firmly.ai helps to accelerate CJ’s transformation from a leading affiliate network into a true commerce media network, enabling publishers and advertisers to monetize and transact wherever their audiences are—inside editorial content, on social platforms, through AI chatbots, in email, digital ads, and even shoppable CTV experiences.”
Merchants using CJ gain plug-and-play access to firmly.ai’s enterprise-grade checkout API, which ensures they remain the Merchant of Record while reducing the number of clicks needed for checkout. This streamlined process enhances ROI by improving conversion rates and maintaining real-time attribution. The solution eliminates the need for complex technical implementations, making it easier for merchants to integrate seamless shopping experiences across diverse platforms.
For CJ’s publisher partners, the integration provides a scalable native checkout solution that keeps consumers within their platforms, increasing engagement and providing deeper insights into audience purchasing behavior. “CJ shares our vision to bring true agentic commerce to life,” said Kumar Senthil, CEO of firmly.ai. “By combining their expansive affiliate network with our unified commerce layer, we’re not just partnering—we’re transforming the shopping experience. Together, we’ll change how and where people buy, while driving real, measurable ROI for both publishers and merchants.” Publishers no longer need to build costly proprietary marketplaces or integrate individually with merchants, enabling them to transform content into revenue-generating shopping experiences.
The partnership positions CJ and firmly.ai as leaders in the evolving commerce media landscape, offering a unified solution that bridges content, commerce, and consumer intent. By enabling frictionless transactions across editorial content, social platforms, and emerging channels, this collaboration redefines how affiliate marketing drives revenue and engagement.
firmly.ai is the Agentic Commerce Platform that enables consumers to shop at the moment of inspiration. Its revolutionizing technology powers seamless commerce experiences across every digital touchpoint, serving as the connecting tissue between channels (social platforms, CTV, publishers, and AI chatbots) and merchants, without the need for complex integrations.
CJ is a commerce media network powered by its connected commerce platform. CJ unifies performance marketing across affiliate, social commerce, retail media, and lead generation. Backed by unparalleled data and a purpose-built platform, CJ helps advertisers, agencies, publishers, and creators drive intelligent growth at scale.
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