As marketing organizations rapidly adopt artificial intelligence, they face a growing challenge: balancing the need for innovative tools with the complexities of security, governance, and managing multiple subscriptions. To solve this, The Marketing Cloud, part of the Stagwell network, has announced the public launch of Agent Cloud. This secure, unified platform is designed to simplify access to the world's leading AI tools and purpose-built marketing assistants, providing a single, compliant entry point for brands and agencies to harness multimodal LLMs and image/video tools.
The Marketing Cloud launches Agent Cloud, a unified platform for leading AI marketing tools.
It provides secure, single-point access to models like GPT-5, Gemini 2.5 Pro, and Veo3.
The platform ensures data privacy, as no customer data is used to train the underlying LLMs.
Marketers can build, deploy, and share custom AI assistants across their organization.
It simplifies billing by consolidating multiple AI tool subscriptions into one platform.
The solution lays the groundwork for future fully agentic workflows in marketing.
A core benefit of Agent Cloud is its strong security and governance framework, which is critical for agencies handling proprietary client data. The platform guarantees that no organizational data passing through it is used to train any of the large language models, addressing a primary concern for businesses. By eliminating the need for a fragmented "bring-your-own-AI" approach, Agent Cloud ensures compliance with client data requirements while giving teams the freedom to experiment and innovate confidently with the latest technologies.
"Agent Cloud unlocks the full range of what AI tools can do for modern marketers," says Elspeth Rollert, CEO of The Marketing Cloud. "It removes the guesswork and lets your team dive right into the applications and use cases that drive impact. Heading into 2026, it also gives organizations the foundation they need to compete in a world of increasingly more agentic AI."
Beyond simple access, Agent Cloud empowers marketing teams to build and deploy their own custom AI assistants. Through an intuitive interface, users can create assistants powered by their LLM of choice and share them across the entire organization. This capability streamlines workflows for creative, media, communications, and market research teams, fostering consistency and accelerating AI adoption. Early users report that this centralized access has been a game-changer for productivity and internal AI roadmaps.
"The Marketing Cloud has knocked it out of the park with Agent Cloud," says Jim Stiefelmaier, Innovation Strategy Director at Yamamoto. "Having instant access to all the latest AI models, from GPT-5 to Gemini 2.5 Pro, in one secure, centralized platform has been a game-changer. The ability to seamlessly switch between models has boosted our team's productivity, facilitated AI adoption, and helped streamline our workflows."
Agent Cloud also addresses the operational and financial headaches associated with managing numerous AI tool subscriptions. It consolidates billing, meaning finance departments no longer need to process dozens of individual invoices. After an annual base fee, organizations only pay for the AI tools they actually use, providing cost efficiency and budget predictability. This simplified model allows agencies to scale their AI adoption confidently and bring world-class tools to their global teams.
"Our agency would not be able to scale our adoption of AI at the rate we need to without a product like Agent Cloud," says Michael Lamp, Chief Digital & Social Officer of Hunter. "It's giving us the confidence to speed up our internal AI roadmaps and bring world-class research and media tools to the fingertips of our staff members around the world. It's the definition of working smarter with technology."
Agent Cloud is now available to marketers worldwide.
The Marketing Cloud (formerly Stagwell Marketing Cloud) is a suite of AI-powered solutions built for the modern marketer. Born out of Stagwell's (NASDAQ: STGW) award-winning network that delivers scaled creative performance for the world's most ambitious brands, The Marketing Cloud empowers brands to drive measurable business impact through intuitive data-enriched solutions. By combining data, creativity, and technology, it unites tools for market research, communications, creative, and media to empower marketers to make smarter decisions, fast.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients.
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