Opollo, a leading digital marketing agency for IT and MSP businesses, has become the first Australian agency to partner with Semrush Enterprise on its new AI Optimisation (AIO) solution—giving clients a first-mover advantage in an AI-dominated search landscape.
Organic traffic is dropping, and Google Ads costs are up 20% in 6 months.
AI platforms like ChatGPT and Gemini are already rewriting search and decision-making.
Opollo partners with Semrush Enterprise to roll out AI Optimisation (AIO).
AIO keeps brands visible in AI-influenced search results without inflating ad spend.
Exclusive AIO Webinar: October 1, 2025.
As AI platforms change how people search, decide, and buy, many agencies are struggling to keep up. Opollo’s partnership with Semrush Enterprise brings AI-first strategies to businesses now, rather than years down the track.
“Massive shifts are happening, and agencies across Australia are panicking,” said Steven Morey, founder and CEO of Opollo. “Traffic is dropping, ad spend on Google is up more than 20%, and yet it’s still not working. The future has arrived, so we acted fast.”
Backed by Semrush Enterprise, Opollo’s AI-first approach equips IT and MSP clients to adapt to AI-influenced search patterns with speed, precision, and measurable ROI.
“The real impact of AIO is helping clients stay visible and relevant in a market where AI platforms are already shaping decisions,” said Christian Knolder, Senior Account Manager at Semrush Enterprise. “With Opollo leading this charge, Australia’s digital businesses now have a genuine first-mover advantage.”
Google Ads spend is up 20%, but click-through rates are falling.
AI SEO, AEO, AIO are already shifting the digital landscape.
Businesses that delay risk losing visibility entirely.
Early adopters gain a sustainable edge in visibility, competitiveness, and ROI.
Opollo will host an exclusive AIO Webinar on October 1, 2025, revealing how AI Optimisation works and how forward-thinking businesses can use it to stay ahead.
About Opollo
Opollo is a digital marketing and branding agency built for the IT and MSP channel. Formerly known as LeftLeads, Opollo blends strategic clarity with bold creativity to help MSPs go from invisible to invincible. With expertise in brand, content, and now AI-first marketing, Opollo helps B2B tech firms dominate their digital space.
About Semrush
Semrush is a leading online visibility management SaaS platform helping businesses run SEO, advertising, content, social media, and competitive research campaigns with measurable results. Trusted worldwide, Semrush enables brands to build, manage, and measure cross-channel digital performance.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.