DXC Technology, a Fortune 500 global technology services provider, has officially appointed Anthony Pappas as its Chief Marketing Officer. Pappas, who has been instrumental in redefining the company's brand over the past six months, will now lead the global marketing organization, focusing on building a data-driven function aligned with sales enablement and market growth.
Quick Intel
DXC Technology has appointed Anthony Pappas as its new Chief Marketing Officer.
Pappas has already spent six months redefining DXC's brand and market positioning.
He brings over 30 years of global marketing and creative leadership experience.
His mandate is to build a high-performance, data-driven marketing function.
The focus will be on demand generation and aligning marketing with sales enablement.
This appointment supports DXC's push to amplify its AI-driven enterprise solutions story.
A Strategic Appointment for Brand Transformation
Anthony Pappas will report directly to President and CEO Raul Fernandez. His appointment comes after a six-month period where he served as Vice President of Business Leadership and played a pivotal role in shaping DXC's new identity and market positioning. His promotion signals a continued focus on transforming how the company presents itself in the marketplace.
Leveraging Decades of Marketing and Creative Expertise
Pappas brings a wealth of experience to the role. Prior to joining DXC, he held board roles and worked as a fractional CMO and Chief Creative Officer. His background includes serving as President and Chief Creative Officer of DMI's Global Brand Marketing division, which he transformed into the company's top profit center. He is also the founder of Pappas Group, a creative agency he built and later sold, which worked with major brands including AARP, Discovery Channel, Hilton, and Toyota.
Raul Fernandez, President and CEO of DXC Technology, stated, "Anthony has been instrumental in reshaping how DXC shows up in the marketplace. He brings more than 30 years of global marketing experience and a proven ability to build high-performing teams that link brand storytelling to measurable business results. Under his leadership, DXC is well positioned to expand its market presence and accelerate innovation in AI-driven enterprise solutions."
Anthony Pappas, Chief Marketing Officer, said, "I'm honored to step into the role of CMO at such a transformative time for DXC. We're redefining our brand around the power of AI to deliver real business outcomes for our customers. I look forward to amplifying DXC's innovation story and helping the world's leading enterprises achieve more through partnership with DXC."
This leadership appointment underscores DXC Technology's strategic commitment to strengthening its market presence and clearly communicating its value proposition in the competitive landscape of AI-driven enterprise technology services.
DXC Technology (NYSE: DXC) is a leading global provider of information technology services. We're a trusted operating partner to many of the world's most innovative organizations, building solutions that move industries and companies forward. Our engineering, consulting and technology experts help clients simplify, optimize and modernize their systems and processes, manage their most critical workloads, integrate AI-powered intelligence into their operations, and put security and trust at the forefront. Learn more on dxc.com.
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