Bynder, a global leader in AI-powered enterprise Digital Asset Management (DAM), has launched its new Agentic AI platform at the flagship Bynder Connect customer event in Amsterdam. This platform advances the capabilities of Bynder's DAM ecosystem, building on the earlier success of its AI Agents to serve as a foundational system of record for digital content, driving transformations in marketing operations, budget optimization, workforce augmentation, and intelligent automation.
The Agentic AI platform marks the next phase in AI integration within DAM, extending the LLM-driven, goal-oriented AI Agents introduced earlier this year. These semi-autonomous agents comprehend user intent and content context, executing asset enrichment, transformation, and governance at scale while operating securely within Bynder's DAM. They facilitate content creation, adaptation, and localization, allowing teams to prioritize high-value activities, with human-in-the-loop mechanisms ensuring quality and compliance.
Early adopters are achieving enhanced ROI through streamlined processes. For product and service launches, automation accelerates time-to-market and revenue capture across global teams. Hyper-personalization enables micro-targeting with tailored content variations for diverse segments and channels. Brand refreshes become efficient by rapidly adapting and delivering thousands of assets worldwide. Supply chain management gains oversight of product data, compliance documents, and marketing materials. Content governance identifies unauthorized usage, expired assets, and measures reach and ROI across channels.
"Content is the foundation of every strategic initiative. Our top customers leverage the Bynder platform as a system of record to deliver exceptional content experiences and exceed their business goals. This new era of AI-powered content performance demands scale, speed, and personalization. Our Agentic platform is delivering new levels of productivity gains, financial return, optimized budgets and augmenting workforces. Our commitment to collaboration with our customers and partners has never been stronger," said Bob Hickey, CEO at Bynder.
The platform allows configuration and deployment of unlimited agents aligned to specific needs, using natural language prompts—no coding required—to incorporate business terminology, brand voice, and regulatory standards. This accelerates onboarding and value realization without specialized training. The AI Control Center provides visibility and control over AI outputs, maintaining human oversight.
As an open, composable system, the platform supports agent-to-agent interactions across the martech ecosystem, enhancing integrations with PIM for syndication, CMS for digital experiences, and CDP for personalization.
Bynder's Agentic AI platform redefines efficiency in content operations, automating intricate workflows while guiding teams toward strategic priorities, ultimately unlocking scalable productivity and innovation in enterprise DAM.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.