Nayya’s acquisition of Northstar and the launch of its pioneering SuperAgent mark a significant advancement in employee benefits, integrating AI-driven health and wealth solutions to simplify complex decisions and maximize value for employers and employees. Announced on September 10, 2025, this move combines Nayya’s robust data platform with Northstar’s financial planning expertise to create a unified health and wealth benefits experience.
Nayya acquires Northstar to enhance health and wealth benefits platform.
Unveils SuperAgent, an AI that acts on employees’ behalf with consent.
Processes over 20 million data points for personalized benefits guidance.
72% of employees take action after using Nayya’s AI solutions.
Reduces administrative burden and boosts benefits utilization.
Available for invite-only access in September 2025, general release in 2026.
Nayya, a leader in health and wealth AI advisory, has acquired Northstar, a financial wellness company known for personalized employee guidance. Northstar, founded in 2016, serves employers like Zoom and NerdWallet, leveraging its team of Certified Financial Planners and $40 million in venture capital funding. “Decisions about financial and health benefits are closely linked, and employees today are faced with a dizzying array of complex choices and tradeoffs,” said William Peng, CEO and Co-founder of Northstar. “The combined platform of Northstar and Nayya gives employees and employers a single point of contact for health and wealth questions ranging from retirement, insurance, savings, taxes, and more. I have always admired Nayya’s approach, as we share a similar vision to provide personalized guidance at scale, and I’m thrilled to join forces with them to accelerate our roadmap and better serve our customers.”
Nayya’s SuperAgent, launched alongside the acquisition, is a first-of-its-kind AI adviser that goes beyond answering questions to taking actions like enrolling employees in wellness programs or appealing denied claims with consent. Built on Nayya’s proprietary data platform, it processes over 20 million employee data points, analyzing demographics, financials, plan designs, and medical networks. “Employers are questioning the value of the millions of dollars they are spending on employee benefits, and 74 percent of employees in 2025 report that they don’t even understand what most of their benefits can do,” said Sina Chehrazi, Founder and CEO of Nayya. “This is exactly the type of problem last-mile AI can solve. We developed an agentic AI adviser because the technologies are here to dramatically simplify and personalize health and wealth decisions.”
The integration of Nayya and Northstar creates a unified platform addressing the full spectrum of health and wealth needs, reducing complexity for employees and administrative burdens for HR teams. Employees using Nayya’s platform see tangible benefits, with 72% taking action post-interaction and an average of $7,500 in reimbursements from supplemental health policies via Nayya Claims. Employers benefit from increased utilization of benefits programs, maximizing their investment in a landscape where costs are rising annually.
Nayya’s platform is supported by deep partnerships with top HR tech platforms, insurers, and brokers, including Workday Ventures, ADP Ventures, and Aflac. Serving nearly four million employees at major companies and governments, Nayya’s infrastructure ensures seamless integration and scalability. The SuperAgent, available for invite-only access in September 2025 and general release in 2026, positions Nayya to transform benefits from a once-a-year decision into a continuous, value-driven process.
This acquisition and SuperAgent launch empower organizations to navigate the complex benefits landscape, driving employee satisfaction and operational efficiency through AI innovation.
Founded in 2019, Nayya is on a mission to connect people’s most important information, so they can thrive in their health and wealth. Nayya’s platform is the first of its kind: agentic AI that doesn’t just advise, it acts—transforming benefits from a once-a-year decision into an always-on advantage for every employee.
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