HG Insights, a leader in data-driven B2B go-to-market (GTM) insights, announced its acquisition of TrustRadius, a provider of buyer intelligence through verified customer reviews, on June 18, 2025. This strategic move combines HG Insights’ AI-powered revenue growth intelligence (RGI) with TrustRadius’ buyer intent data, creating a robust platform to accelerate pipeline growth and enhance brand influence for B2B enterprises.
HG Insights acquires TrustRadius to enhance B2B GTM strategies.
Combines HG’s AI-driven RGI with TrustRadius’ buyer intent data.
Enables identification of high-propensity accounts and in-market leads.
Boosts campaign performance, pipeline quality, and revenue outcomes.
Supports marketing with authentic customer voice for brand advocacy.
Aligns market analysis with sales execution for faster results.
HG Insights has long provided precise RGI, leveraging AI to analyze technology usage, spend, and buying centers, enabling strategic decisions that drive revenue and retention. The acquisition of TrustRadius addresses a key B2B challenge: connecting these insights to marketing and sales execution. “Our mission is to build the industry’s preeminent AI-driven revenue growth intelligence platform,” said Rohini Kasturi, CEO of HG Insights. TrustRadius’ buyer intent data and in-market leads allow GTM teams to target accounts actively researching solutions, improving campaign efficiency.
TrustRadius enhances HG Insights’ platform by providing contextualized buyer insights and leads, enabling demand generation teams to act with precision. “The value of buyer intelligence is fully realized when integrated with GTM strategy,” said Vinay Bhagat, Founder and CEO of TrustRadius. The combined solution helps identify new opportunities and accounts at risk of churn, driving faster revenue outcomes. For TrustRadius customers, HG Insights’ granular account-level data accelerates speed to market, enriching their buyer intelligence capabilities.
HG Insights customers gain access to TrustRadius’ validated user reviews and buyer community, unlocking the authentic customer voice for advocacy content. This strengthens marketing campaigns and boosts brand influence in competitive markets. “HG Insights’ acquisition of TrustRadius creates a top tier AI-data partner for large enterprises navigating complex digital and AI transformations,” said Ramesh Venugopal, Partner at Riverwood Capital and HG Insights Board Member. The unified platform bridges strategic planning and buyer engagement, fostering real-time decision-making.
The acquisition positions HG Insights as a category leader in revenue intelligence. “This combination sets a new standard for enterprise go-to-market intelligence,” said Jeff Parks, Co-Founder and Managing Partner at Riverwood Capital. By integrating deep market context with buyer insights, the platform empowers marketing, sales, and RevOps teams to optimize GTM execution. Rohini Kasturi will discuss these advancements at the HG AI Revenue Growth Summit 2025 on July 15, 2025.
HG Insights and TrustRadius together deliver a comprehensive solution for B2B organizations, enabling seamless transitions from market analysis to pipeline attainment. This acquisition marks a significant step toward transforming GTM strategies with actionable, AI-driven intelligence.
HG Insights provides AI-powered revenue growth intelligence (RGI) solutions that deliver unified, comprehensive market, account, and buyer insights and in-market leads to enable B2B technology leaders to modernize GTM decision-making and efficiently identify, engage, and win the most promising opportunities. AI-powered analytics and co-pilots empower marketing, RevOps, sales, and strategy teams to streamline market analyses, leverage deep account and buyer intent details, and optimize campaigns and GTM execution derived from billions of market data points for over 22,000 technologies across 20 million companies worldwide. That’s why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to increase pipeline and revenue growth and ensure GTM success.
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