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The global expansion of small and medium-sized enterprises (SMEs) is receiving a significant boost in Thailand with the official launch of Ant International’s WorldFirst. This all-in-one digital cross-border payment and treasury account service is now available to Thai businesses, providing them with the financial tools needed to simplify international commerce and fuel their growth on the world stage. The launch, facilitated through a partnership with payments provider 2C2P, addresses the complex financial needs of a key driver of the Thai economy.
Quick Intel
WorldFirst has officially launched its digital cross-border payment and treasury account service in Thailand.
The service targets Thai SMEs, a segment responsible for 63.1% of all exporters.
It offers a unified World Account for multi-currency collections, payments, and FX conversion.
Key features include "Pay to China" solutions and access to 130+ global marketplaces like Amazon.
The platform leverages AI for enhanced security, risk control, and processing efficiency.
This launch expands WorldFirst's investment and commitment to the Asia Pacific region.
Empowering Thai SMEs for Global Trade
Thailand has been identified as a high-potential market with strong digital trade growth, largely driven by its SMEs. Recognizing this potential, WorldFirst is stepping in to solve a critical pain point: the complexity of cross-border payments. Since the beta phase in 2025, thousands of Thai SMEs have registered, demonstrating a clear demand for innovative financial services that support multi-currency management and new market entry.
"Thailand's digital economy is thriving, yet cross-border payments remain complex. We are here to help change that,” said Clara SHI, vice president of Ant International and CEO of WorldFirst. “WorldFirst empowers Thai businesses with global account service to expand globally, boost revenue, and streamline operations—all while deepening our investment and commitment across Southeast Asia."
A Comprehensive Suite for Global Commerce
WorldFirst’s service portfolio is designed to be a one-stop-shop for Thai merchants looking to scale internationally. The core offering is the World Account, a unified global account that can be set up online in minutes. It allows businesses to collect payments in Thai Baht and 20+ other currencies, simplifying international transactions with enhanced security.
Beyond collections, the platform provides robust global sourcing solutions. Merchants can pay international suppliers in over 100 currencies and benefit from specialized "Pay to China" solutions for efficient transfers to platforms like 1688 and Alipay. Furthermore, WorldFirst simplifies global commerce by integrating a vast ecosystem of over 300 partners, including major marketplaces like Amazon and Walmart, as well as service providers for logistics and marketing.
Technology-Driven Reliability and Security
The client experience underscores the product's value. Mr. Chaiwat Theerasong, CEO of Loyally Active LLC, shares his experience: "As an Amazon seller, speed and reliability in payments are crucial. Since switching to WorldFirst’s World Account, the difference has been clear—lower exchange costs, timely collections through a user-friendly interface, and a support team that truly understands real-world seller challenges. Now I can focus more on growing my sales."
At the heart of this service is the strategic application of artificial intelligence. WorldFirst embeds AI across its technology stack to strengthen risk control, boost processing efficiency, and deliver a more responsive and secure customer experience for Thai SMEs. The official launch in Thailand marks a pivotal step in building a more digitalized financial ecosystem, empowering local businesses to compete and thrive in the global digital economy.
About WorldFirst
WorldFirst offers cross-border payments and treasury services through its global business account, empowering growth for SMEs in e-commerce, trade, and the broad platform economy. WorldFirst simplifies key financial operations, including international payments, collections, currency conversions, and treasury management, all in a one-stop account. Leveraging the technological strengths of its parent company Ant International, WorldFirst delivers industry-leading transaction security and reliability. WorldFirst has supported over 1.2 million customers, enabling payments in 100+ currencies across more than 210 countries and regions.
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