Proof, the trusted platform for securing the digital economy, has announced a collaboration with Visa, the global payments leader, to leverage verified identities for protecting high-value and high-risk transactions in payments, digital commerce, agreements, and banking. This partnership builds on the success of EMV chip technology, which reduced in-person counterfeit fraud a decade ago, by establishing an identity authorization network to safeguard digital interactions beyond physical checkouts.
Drawing parallels to EMV's impact on card-present security, this alliance creates a persistent identity layer for online transactions. Proof's platform cryptographically binds biometrics to identities, enabling reusable verifications that streamline user experiences while fortifying against impersonation. Financial institutions, fintechs, and merchants gain tools to prevent fraud migration to digital channels, where AI-driven threats like synthetic identities are proliferating.
Visa contributes its Visa Protect Risk Insights, derived from analyzing over 500 data points across 83,000 transactions per second and a $12B five-year investment in fraud prevention that blocked $40B in 2023. Integrated into Proof's OmniTrust model—trained on a decade of high-value transaction data and nearly one million hours of identity sessions—this bolsters detection of deepfakes and anomalies. The result is a fraud-resistant network that boosts authorization rates in $55 trillion annual B2C, G2C, and P2P flows, including insurance claims and wire transfers.
Through Visa Direct, the partnership digitizes secure fund transfers for critical life events, such as real estate proceeds or government refunds, allowing seamless online completion and rapid disbursement. Proof's Identity Authorization Network ensures compliance with KYC and AML standards, minimizing redundant checks and empowering consumers with confidence in everyday purchases or high-stakes banking.
“Trusted digital identity is the next frontier for enabling secure commerce. We’re connecting Visa’s global network and payments innovations with Proof’s platform to fundamentally transform how identity is used in all types of transactions,” said Daniel Sanford, Senior Vice President, Global Products & Initiatives, Visa. “We will not only enhance fraud prevention for our clients in countless new flows, but also unlock a new era of identity-verified payments that will help drive higher acceptance rates in digital commerce and better consumer experiences.”
“Our goal at Proof has always been to bring trust to every digital transaction, and our work with Visa supercharges that mission,” said Pat Kinsel, founder and CEO, Proof. “We intend to create an identity network for the internet that is as robust and ubiquitous as the Visa network itself. From high-value banking transactions to everyday online purchases, we’re enabling a future where your identity verification can be reused as easily as a tap of a card – with strong fraud protections at every step. This alliance will reshape how institutions tackle KYC, AML, and fraud, while empowering consumers to transact with confidence. When people pay with Visa, they know they’re protected.”
"Visa and Proof’s collaboration brings EMV-level security to digital identity, addressing the fraud migration that occurred as transactions moved online,” said Jim Mortensen, Strategic Advisor at Datos Insights. “The combination of Visa's global fraud intelligence with Proof's cryptographic identity platform creates a persistent identity layer that can reduce both friction and fraud. The real, longer term, opportunity is enabling that identity to follow consumers seamlessly across banking, insurance, real estate, and government transactions and becoming the identity infrastructure layer for high-value digital transactions."
With fraud losses reaching $158.3 billion in the U.S. in 2023 and 75% of financial services worried about agreement-related fraud, this collaboration sets a scalable, privacy-focused standard for secure digital transactions, available immediately through Proof's suite of tools.
Proof is the trusted platform for securing the digital economy. As critical commerce shifts online, Proof empowers companies to verify who is behind every digital interaction. From pioneering remote online notarization to launching a comprehensive identity authorization network, Proof secures transactions with industry-leading compliance and fraud prevention. Trusted by 8,000 organizations across financial services, government, real estate, and healthcare, Proof is defining trust in digital transactions.
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