CreatorIQ, the global operating system for creator-led growth, has launched SafeIQ, heralded as the industry's first enterprise-grade, AI-native brand safety infrastructure. This solution addresses a critical need, as a new 'State of Safety' report reveals 74% of enterprise brands find safety increasingly critical, yet most still rely on manual tools. SafeIQ uses multimodal AI to provide proactive, brand-specific risk management for creator marketing campaigns.
CreatorIQ launches SafeIQ, an AI-native brand safety infrastructure for marketers.
It moves brand safety from a reactive defense to a proactive, intelligent system.
SafeIQ uses multimodal AI to analyze text, image, video, and audio for risk.
The system self-learns and adapts to each brand's unique suitability standards.
It is available within the CreatorIQ platform or as a standalone product.
The launch is part of a major update to the unified CreatorIQ operating system.
SafeIQ is designed to transform creator risk management from a reactive defense into a proactive intelligence function. Powered by contextual AI and adaptive learning, it analyzes creator content across formats and languages to identify safety and suitability issues before they can escalate. Unlike conventional tools that use generic safety scores or static keyword filters, SafeIQ continuously learns from each brand’s specific thresholds of suitability and risk, offering marketers unprecedented confidence and control to scale creator-led growth responsibly.
Company leadership positioned SafeIQ as a foundational element for the modern creator economy. “Creator marketing has become enterprise infrastructure—the connective system powering every channel, campaign, and consumer touchpoint,” said Chris Harrington, CEO of CreatorIQ. “SafeIQ and the new CreatorIQ platform deliver the industry’s first global operating system for creator marketing - combining adaptive AI, enterprise-grade governance, and unified workflows to ensure brands and agencies operate with confidence, compliance, and measurable ROI at scale.”
The product's industry-leading capabilities are built on two key pillars. Multimodal intelligence detects, analyzes, and interprets text, images, video, and audio across languages, decoding cultural nuance and context at a global scale. Furthermore, it offers Brand-specific precision, delivering precise summaries and severity levels that adjust based on user review actions, ensuring the system reflects each organization's unique standards more accurately over time.
SafeIQ debuts as part of the newly re-architected CreatorIQ platform, which unifies discovery, workflow, commerce, and measurement into one intelligent system. This ecosystem is powered by the Creator Graph, CreatorIQ’s proprietary intelligence infrastructure that processes over 123 million social media posts daily. The company also introduced a new Strategic Services function to provide enterprises with guided enablement, workshops, and governance frameworks. This comprehensive approach gives global brands the foundational infrastructure to scale creator programs with a combination of safety, standardization, and effectiveness, safeguarding their investments in the rapidly expanding creator economy.
CreatorIQ is the AI-native operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies—including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora—CreatorIQ unifies creator marketing across paid, owned, earned, commerce, and community in one enterprise-grade ecosystem. Its intelligence infrastructure, rigorous compliance standards, and integrations with Meta, Snapchat, TikTok, YouTube, and more empower brands to harness the creator economy responsibly and at scale.
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