The challenge of continuously optimizing a website to maximize conversions and revenue is a complex and resource-intensive process for many businesses. Addressing this, Moonshot AI, a platform that uses generative AI to automate website optimization, has announced it has raised $10 million in seed funding. The round was led by Mighty Capital, with participation from Oceans Ventures, Uncorrelated, Garuda Ventures, and Almaz Capital. The no-code platform is designed to turn static websites into self-optimizing systems that learn from user behavior, generate new experiences, and automatically deploy the most effective changes.
Moonshot AI raises $10 million in a seed funding round led by Mighty Capital.
The no-code platform uses generative AI to automate website testing and optimization.
It continuously analyzes user behavior, generates new content, and deploys winning variations.
Early e-commerce customers report a 30% uplift in revenue per visitor.
The company was founded to solve the pain points of manual conversion rate optimization.
The platform aims to create "living" websites that evolve and improve autonomously.
Moonshot AI's core proposition is to move beyond static, manually updated websites. The platform positions itself as creating a "new species" of website that functions as a living organism. It autonomously conducts a continuous cycle of analysis, content generation, and live testing. By leveraging generative AI, it creates new on-site experiences, tests them in real-time, and automatically implements the variations that prove most effective at driving conversions, thereby allowing the website to evolve without constant human intervention.
"There are B2B and B2C companies. Moonshot AI, to Evyatar and I, is a B-2-me company," said Aviv Frenkel, Co-Founder and CEO of Moonshot AI. "I started out because I had a pain in my e-commerce business, and I wanted to fix it. Conversion rate optimization is like voodoo, you never know what works and what doesn't, and every change you want to make requires a massive team. That's why we started Moonshot AI."
The platform is launching in the e-commerce sector, where the return on investment can be directly measured. Early customers, including Yáneken and DefenAge, have reported significant performance improvements, with an average uplift of 30% in customer revenue per visitor after several months of using the platform. This tangible ROI is a key differentiator as the company enters the market, aiming to help businesses struggling to achieve meaningful impact with AI tools.
"As AI enters the post-hype cycle of market adoption and more and more companies are struggling to make an impact with AI tools and the online customer experience, we're coming to the market at a critical time," said Co-Founder and CTO of Moonshot AI, Evyatar Segal. "The benefit of launching in the e-commerce space is that we've been able to show the immediate ROI of our AI platform."
The $10 million in seed funding will be used to accelerate the company's growth and expand the capabilities of its AI model. The lead investor highlighted the platform's ability to deliver measurable business outcomes as a primary reason for their backing.
"At Mighty Capital, we back innovators whose products deliver measurable business impact. Moonshot AI is doing exactly that — helping organizations boost their bottom line through AI-powered optimization," said Jennifer Vancini, Co-Founder and General Partner at Mighty Capital. "We're proud to partner with them at this pivotal stage of growth as they help even more businesses profit with their revolutionary AI solution."
As the Moonshot AI model ingests more data from a growing number of businesses, its optimization capabilities and the resulting benefits for customers are expected to increase further.
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