Capture Higher Ed, a Louisville-based leader in enrollment marketing, announced on July 9, 2025, the launch of two AI-powered solutions: Capture Enrollment Scout™ and Capture Counselor Copilot™. These tools enhance the company’s 14-year legacy of leveraging AI and machine learning to drive enrollment success for colleges and universities. Posts on X highlight enthusiasm for these solutions, noting their potential to transform higher education recruitment.
Capture Higher Ed launches Enrollment Scout and Counselor Copilot on July 9, 2025.
Scout engages prospective students 24/7 with personalized chat experiences.
Copilot automates routine tasks, prioritizing high-intent prospects for counselors.
Builds on Capture’s Behavioral Intelligence Platform with generative AI.
Enhances enrollment through data-driven, personalized student interactions.
Used by institutions like Lenoir-Rhyne to streamline admissions processes.
Capture Enrollment Scout is an AI-powered website engagement tool that guides prospective students through the enrollment process via chat, answering admissions questions 24/7. It collects insights unobtrusively, building detailed student profiles to improve decision-making and relationship-building. The tool adapts to each visitor’s language and style, with customizable branding (logo, colors, mascot) for a consistent experience across desktop, mobile, and tablet. This aligns with Capture’s Behavioral Intelligence Platform, which has powered personalized recruitment since 2011.
Capture Counselor Copilot automates routine tasks like outreach list preparation and prospect research, freeing counselors to focus on building relationships. It prioritizes high-intent prospects and generates personalized messaging drafts based on each student’s engagement history and interests. “Forging relationships with prospective students is critical to building and shaping classes at Lenoir-Rhyne,” said Morgan Logan, Director of Undergraduate Admissions. “Capture Counselor Copilot frees more of the team’s time for engaging students and their families.” This drives timely interactions and higher conversion rates.
Capture Higher Ed, serving hundreds of institutions, integrates these tools with its ENGAGE platform, the only marketing automation software built specifically for higher education recruitment. With 75% of prospective students engaging online and being 24 times more likely to apply if identified, these tools address a critical need in a competitive market. The 2025 enrollment landscape, influenced by a 4.4% rise in transfer enrollment and FAFSA challenges, underscores the value of AI-driven recruitment.
Capture’s solutions combine predictive modeling, generative AI, and expert services, as seen in partnerships with institutions like Florida Poly and the University of Missouri-Kansas City, where inquiries rose over 50% year-over-year. Recognized by Inc. 5000 as a fastest-growing U.S. company, Capture’s platform integrates with Slate CRM to maximize efficiency. “The new products are examples of how our enrollment marketing platform uses collaborative AI to enhance a counselor’s ability to build fruitful relationships,” said CEO James Butler.
Capture Enrollment Scout and Counselor Copilot empower institutions to navigate a shifting enrollment landscape with precision and personalization, reinforcing Capture Higher Ed’s leadership in AI-driven recruitment marketing.
Capture Higher Ed™ provides a complete enrollment marketing platform that helps higher education enrollment and marketing teams make personalized, data-driven connections with prospective students across all stages of the enrollment process and all communications channels. Capture's enrollment marketing platform combines marketing automation, AI and expert services that help universities identify, convert and enroll the students who will thrive at their institutions. Founded in 2011, Capture has served hundreds of institutions across the country while being recognized by Inc. 5000 as a fastest-growing U.S. company.
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