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  • Enterprise AI

Afiniti Partners with Five9 for AI-Powered Customer Interactions


Afiniti Partners with Five9 for AI-Powered Customer Interactions
  • by: Source Logo
  • |
  • October 22, 2025

Afiniti, a global provider of artificial intelligence and customer experience optimization, has announced a partnership with Five9, the intelligent CX platform provider. This collaboration will integrate Afiniti's AI Pairing technology within the Five9 Intelligent Cloud Contact Center, enabling organizations to improve conversion rates, enhance agent performance, and drive measurable business outcomes through personalized customer interactions.

Quick Intel

  • Afiniti partners with Five9 to integrate AI Pairing technology

  • Enhances Five9 Intelligent Cloud Contact Center capabilities

  • Uses behavioral data to match customers with optimal agents

  • Improves conversion rates and agent performance

  • Available through Five9 Marketplace for seamless deployment

  • Generates personalized, efficient customer experiences

AI-Powered Customer Matching

Afiniti's AI Pairing technology leverages behavioral and contextual data to match customers with the most suitable agents in real-time, enhancing satisfaction, efficiency, and business outcomes across every interaction. By integrating this capability directly into the Five9 Intelligent Cloud Contact Center, the partnership extends the value of both platforms, helping enterprises drive stronger results at scale. The solution is available through the Five9 Marketplace, providing customers with streamlined access and seamless deployment.

Executive Leadership Perspective

Executives from both companies emphasized the strategic value of this collaboration. "We are excited to welcome Afiniti to the Five9 Marketplace," said Amanda Miller, Director of ISV Partnerships at Five9. "By integrating Afiniti's AI-driven pairing technology with the Five9 Intelligent CX Platform, we are empowering enterprises to create more personalized, impactful customer experiences that drive stronger business results."

Eyal Brami, VP of Partnerships at Afiniti, added: "We are excited to bring Afiniti's behavioral pairing technology to the Five9 ecosystem through this new partnership. By combining our AI-driven capabilities with the power of the Five9 Intelligent CX Platform, we are enabling enterprises to deliver smarter, more personalized customer experiences that drive measurable improvements to both revenue and operational performance."

Proven Technology and Market Position

Founded in 2006, Afiniti is the world's leading provider of AI solutions that optimize customer interactions across various industries. The company's patented Pairing technology identifies and predicts patterns of interpersonal behavior to connect customers with the agents most likely to deliver positive outcomes. Trusted by global enterprises in telecommunications, financial services, healthcare, and other sectors, Afiniti has generated more than $2.2 billion in incremental annual value worldwide through its AI-driven matching capabilities.

  • Customer ExperienceAIContact CenterCXFive9
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