Semrush, a prominent SaaS platform specializing in online visibility management, has recently earned the distinguished title of "Leader" in The Forrester Wave™: Search Engine Optimization Solutions, Q3 2025 report. This recognition underscores Semrush's strong position in the competitive SEO landscape, highlighting its commitment to innovation and data-driven solutions for businesses worldwide.
Semrush has been named a Leader in The Forrester Wave™: Search Engine Optimization Solutions, Q3 2025 report.
The evaluation assessed seven enterprise SEO vendors across current offerings, strategy, and customer feedback.
Semrush was lauded for its vision for SEO as the "engine of digital discoverability" and its deep proprietary data.
The platform earned the highest possible scores in competitive intelligence, collaboration, keyword research, and reporting and analytics.
Semrush's focus on integrating AI capabilities across its platform empowers marketers for success in the evolving digital era.
The company analyzes over 200 million domains and 26 billion keywords, setting its data apart.
The Forrester Wave report acknowledged Semrush for its forward-thinking “vision for SEO as the ‘engine of digital discoverability,’ [which] balances SEO’s need for speed with AI’s potential.” This highlights Semrush's strategic focus on integrating artificial intelligence across its marketing intelligence platform, aiming to equip marketers for success in the rapidly evolving AI-driven landscape. The platform is dedicated to empowering marketing teams of all sizes and across various industries to thrive in this dynamic environment.
The evaluation by Forrester reflects a significant shift in enterprise marketing priorities, emphasizing the need for platforms that seamlessly combine automation, data-driven insights, and quick value delivery. Semrush has demonstrated its exceptional capabilities in this regard, achieving the highest possible scores in seven key current offering criteria. These include:
Competitive intelligence
Collaboration
Keyword research
Reporting and analytics
Forrester specifically noted the unparalleled strength of Semrush's data, stating, “The company’s data sets it apart: Semrush analyzes over 200 million domains and 26 billion keywords. In fact, customers of other vendors retain Semrush for competitive intelligence and keyword research rather than using others end-to-end.” This extensive data reinforces Semrush's position as a leader in providing comprehensive insights for SEO and competitive analysis.
“We’re relentlessly committed to helping marketers succeed and brands stay visible in the AI-era,” says Eugene Levin, President at Semrush. “As consumer behavior and search continue to evolve, we’re building the platform to lead the future of marketing. We’re laser-focused on delivering AI-powered, end-to-end solutions and unparalleled data so marketers can move faster, work smarter, and grow with confidence.” This statement reiterates Semrush's commitment to continuous innovation, focusing on AI-driven solutions to meet the future demands of digital marketing.
This recognition from a prestigious analyst firm like Forrester further solidifies Semrush's standing as a vital tool for businesses aiming to enhance their online visibility and navigate the complexities of search engine optimization in the age of AI.
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush is headquartered in Boston and has offices in Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Munich, Limassol, Prague, Warsaw, and Yerevan.
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