Roots, a technology company pioneering agentic AI for insurance, was named to PropertyCasualty360’s Insurance Luminaries Class of 2025 in the Technology Innovation category. Recognized for its proprietary InsurGPT™, the world’s first generative AI model purpose-built for insurance, Roots is celebrated for modernizing and humanizing the property and casualty (P&C) insurance industry.
Award: PropertyCasualty360 Insurance Luminary 2025 for Technology Innovation.
InsurGPT: First generative AI model tailored for insurance, enhancing underwriting, claims, and customer service.
Adoption: Used by three of the top five P&C carriers and three of the top ten brokers.
Impact: Delivers operational efficiency and improved customer satisfaction.
Selection Criteria: Goals achieved, impact, modernization, and ethical standards.
Leadership: Led by CEO Chaz Perera, emphasizing clarity, speed, and empathy.
Roots’ InsurGPT powers specialized AI agents that streamline complex insurance workflows, from underwriting to claims processing. Unlike general LLMs, InsurGPT is fine-tuned on industry-specific data, such as policy terms and risk factors, enabling rapid time-to-value (weeks, not months). “It’s AI that understands the complexity of insurance and is engineered to deliver clarity, speed, and empathy at scale,” said Chaz Perera, Co-Founder & CEO of Roots.
The PropertyCasualty360 Insurance Luminaries program honors leaders who modernize P&C insurance while upholding ethical standards. “Insurance is a complex and intricate industry with what seems like a million moving parts,” said Editor-in-Chief Elana Ashanti Jefferson. Roots’ selection reflects its measurable outcomes, including reduced operational costs and enhanced customer experiences, with adoption by major carriers and brokers.
Roots joins other 2025 Luminaries, such as Hi Marley and Ohio Mutual Insurance Group, recognized for their Conversational FNOL solution, which simplifies first notice of loss intake. The industry is seeing a surge in AI adoption, with 88% of auto insurers and 70% of home insurers using or exploring AI models, per NAIC surveys. Roots’ focus on purpose-built AI aligns with this trend, balancing innovation with responsible governance.
Posts on X praise Roots’ innovation, with users noting InsurGPT’s potential to redefine insurance efficiency. As regulatory frameworks evolve, Roots is positioned to lead with its scalable, insurance-specific AI platform, driving measurable value in a competitive market.
Roots is a leading provider of AI-powered solutions for the insurance industry. The company's agentic AI platform enables insurers to transform their operations with unmatched accuracy and speed. Roots' pre-trained, insurance-specific AI, InsurGPT™, delivers rapid time-to-value, measured in weeks, not months. Used by three of the top five P&C carriers and three of the top ten brokers, Roots enables brands to liberate their teams from complex workflows, allowing them to focus on what truly matters, delighting customers with superior service and care.
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