Highspot, a leading agentic platform for go-to-market (GTM) performance, unveiled its Summer Product Launch ‘25 on July 9, 2025, introducing Highspot Agents and advanced AI-driven training tools. These innovations, powered by Highspot Nexus™, aim to transform GTM strategies by providing real-time insights and personalized coaching, enabling teams to scale effective behaviors and drive measurable results.
Highspot launches AI-powered Highspot Agents for GTM teams.
Agents provide real-time insights from buyer conversations and behavior.
AI-driven Adaptive Learning personalizes seller training paths.
Role Play feature offers hands-on practice with instant feedback.
70% of sellers feel overwhelmed by tech, per Gartner report.
Summer Launch supports MCP for secure external AI integration.
Highspot Agents, the centerpiece of the Summer Launch ‘25, combine insights from buyer conversations, content interactions, and behavior to proactively address issues and scale successful strategies. Powered by Highspot Nexus™, these role-based and specialized agents act as embedded teammates for sellers, marketers, and enablement teams, delivering tailored guidance and actions. “Lots of AI tools can act. But without knowing what works, they just create noise and drive the wrong actions,” said Robert Wahbe, CEO of Highspot. “This isn’t about replacing people—it’s about elevating them.”
GTM teams face increasing pressure from tighter budgets and higher expectations, with 70% of sellers reporting feeling overwhelmed by technology, reducing their likelihood of meeting quotas by 45%, according to Gartner. Highspot’s unified platform reduces complexity by eliminating the need for multiple point solutions, offering a seamless experience that enhances productivity. The platform’s support for Model Context Protocol (MCP) allows secure integration with external AI tools, ensuring flexibility and compliance.
Highspot’s Summer Launch enhances its training capabilities with AI-powered Adaptive Learning, Role Play, and Skill Coaching. Adaptive Learning personalizes training by assessing skills and allowing sellers to focus on areas needing improvement. AI Role Play provides hands-on practice with instant feedback on pitching, objection handling, and delivery, while Skill Coaching delivers real-time performance insights. These tools embed skills development into daily workflows, ensuring relevant and repeatable training tied to real-world outcomes.
Highspot Agents and training tools cater to diverse GTM roles, from sales to marketing, offering specialized functions like deal coaching and content management. The platform’s ability to learn alongside teams ensures continuous improvement, addressing the fragmentation and inefficiency noted in Gartner’s 2025 GTM Design Primer. Highspot’s innovations are available to customers via a Summer Roadmap Webcast on July 23, 2025, with further details at Spark ‘25, October 7-9, 2025, in Seattle.
Highspot’s Summer Launch ‘25 redefines GTM enablement by integrating agentic AI and advanced training tools into a unified platform. By empowering teams with actionable insights and personalized coaching, Highspot addresses the challenges of modern selling, fostering efficiency and predictable revenue growth. This launch positions Highspot as a leader in AI-driven GTM performance, offering a scalable solution for enterprises worldwide.
Highspot is the leading agentic platform for go-to-market performance, powered by Nexus™, our AI and analytics engine. Highspot acts as an AI-powered extension of your team—transforming every signal, spoken, shared, or shown, into real-time actions tailored to each role. Highspot ensures your salespeople show up smarter. Your marketers double down on what performs. Your enablement team scales what works. Because when your people perform at their best, your business does too.
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