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  • Advertising

PubMatic Boosts Ad Decisioning 5x with NVIDIA AI


PubMatic Boosts Ad Decisioning 5x with NVIDIA AI
  • by: Source Logo
  • |
  • October 8, 2025

PubMatic, a leader in digital advertising technology, has announced significant advancements from its multi-year integration with NVIDIA, leveraging accelerated computing to enhance programmatic advertising on the open internet. This collaboration delivers AI processing up to five times faster than traditional systems, reducing latency, minimizing auction timeouts, and enabling AI-driven optimization strategies previously exclusive to walled gardens. As indicated in the finance card above, PubMatic’s stock price is currently $8.94 USD, reflecting a 8.1% increase from the previous close of $8.27 USD.

Quick Intel

  • PubMatic’s NVIDIA integration boosts ad decisioning speed by 5x.
  • Reduces inference latency to ~1 millisecond, cutting auction timeouts by 85%.
  • Utilizes NVIDIA L40S GPUs, Triton Inference Servers, and RAPIDS Accelerator.
  • Enables real-time insights, processing campaign data 2x faster.
  • Supports AI-powered buyer and publisher platforms launched in 2025.
  • Stock price at $8.94 USD, with a market cap of $387.27M (see finance card above).

Transforming Programmatic Advertising

PubMatic’s collaboration with NVIDIA addresses the unique demands of programmatic advertising, processing trillions of daily ad decisions in microseconds. Mukul Kumar, Co-Founder & President, Engineering at PubMatic, stated, “This transformation with NVIDIA gives independent publishers and the open internet access to previously unattainable AI capabilities. When independent publishers are empowered to compete on equal technological footing, consumers get more diverse content, advertisers get better outcomes, and the open internet remains open.” This overhaul allows publishers to recover ad spend lost to latency and empowers advertisers with enhanced ROI.

NVIDIA Technologies Powering the Platform

PubMatic has integrated several NVIDIA technologies across its infrastructure:

  • NVIDIA L40S GPUs: Enable real-time ad decisioning and streaming for connected TV (CTV), reducing latency to 1 millisecond.
  • NVIDIA Triton Inference Servers: Optimize ad request delivery to demand-side platforms (DSPs) via traffic shaping, increasing efficiency.
  • NVIDIA RAPIDS Accelerator for Apache Spark: Provides rapid analytics, delivering insights 60% faster for smarter campaign optimization.

These technologies create a robust, owned-and-operated infrastructure, setting PubMatic apart from public cloud-dependent competitors.

Key Benefits for Publishers and Advertisers

The NVIDIA-powered infrastructure delivers:

  • Revenue Recovery: Reduces inference latency from 5-10 milliseconds to ~1 millisecond, cutting auction timeouts by 85%, unlocking millions in ad spend.
  • Microsecond Decisioning: Processes ad decisions thousands of times faster than consumer AI tools, handling trillions of daily transactions.
  • Real-Time Insights: Processes campaign data 2x faster, enabling live optimization and reducing revenue loss.
  • Sustainability: Cuts energy consumption by 30% while enhancing performance, aligning with environmental goals.

AI-Powered Product Innovations

Throughout 2025, PubMatic leveraged NVIDIA’s capabilities to launch:

  • AI-Powered Buyer Platform (May): Uses generative AI for natural language-based campaign management, streamlining deal creation and forecasting.
  • AI-Powered Publisher Platform (September): Offers automated yield optimization and real-time revenue insights.
  • Live Sports Marketplace (July): Handles massive viewership surges for CTV events, supporting a $40B+ U.S. CTV ad market by 2027.
  • Open Spec for Agent-to-Agent Communication: Cuts resolution times by 70% through AI agent collaboration.
  • Generative AI Deal Management: Reduces deal creation time by 87% for private marketplaces.

Financial Context

As shown in the finance card above, PubMatic’s stock (Nasdaq: PUBM) is priced at $8.94 USD, with a market cap of $387.27 million. The stock has seen a year-to-date high of $17.74 and a low of $7.01, indicating volatility but potential for growth as PubMatic continues to innovate. The company’s strategic advancements and NVIDIA integration position it to capture significant market share in the $770 billion global digital ad market.

Industry Impact

PubMatic’s integration of NVIDIA technology democratizes advanced AI capabilities, previously limited to tech giants, enabling independent publishers to compete effectively. By reducing latency and enhancing transparency, PubMatic strengthens the open internet’s ecosystem, ensuring diverse content and better advertiser outcomes. The company plans to further expand NVIDIA technology use, aiming to rival walled garden capabilities.

About PubMatic

PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. Its sell-side platform empowers digital content creators to control inventory access and increase monetization, processing over 821 billion daily ad impressions across 1,900 premium publishers and 190 data partners.

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