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After three decades in business, marketing execution services leader SLWM has begun a new chapter, announcing it will now operate as SupplyLogic. The rebrand, effective immediately, includes a refreshed logo and visual identity and the new domain, supplylogic.com. The new name honors the company's legacy while signaling a renewed commitment to leveraging technology and operational excellence to set a new standard in the industry for its clients across foodservice, finance, healthcare, and retail.
Quick Intel
Marketing execution firm SLWM has rebranded to SupplyLogic.
The change includes a new logo, visual identity, and website (supplylogic.com).
The rebrand reflects a renewed focus on technology and high-performance service.
The company's proprietary Vero platform powers its service delivery.
SupplyLogic serves clients in Foodservice, Finance, Healthcare, and Retail.
The goal is to simplify complex marketing execution for enterprise organizations.
A Strategic Evolution
The name change is positioned as a strategic evolution, building upon the company's established reputation for quality and customer service. According to leadership, SupplyLogic more accurately represents the company's core mission: to bring clarity, control, and logical efficiency to the often complex and decentralized process of marketing execution for multi-location enterprises. This involves sourcing, managing, and fulfilling print and promotional programs at scale.
"This marks a new chapter in our company's history," said Kevin Sherlock, SupplyLogic's founder, executive chairman & interim chief executive officer. "This is more than a name change. It's reaffirming who we are and what we stand for. As SupplyLogic, we will build on our reputation for quality and customer service as we set a new standard for excellence."
Driving Value Through Technology and Expertise
At the core of SupplyLogic's service delivery is its proprietary Vero platform, which is designed to simplify execution while increasing transparency and accountability for clients. By connecting people, processes, and technology, the company aims to reduce costs, improve speed, and provide full-spend visibility. With over 35 years of industry expertise, SupplyLogic positions itself as an extension of its clients' teams, allowing internal marketing departments to focus on strategy and growth while SupplyLogic handles the complex logistics of brand execution.
SupplyLogic makes brand execution effortless for enterprise organizations. We source, manage, and fulfill print and promotional programs across multi-location networks. By combining people, processes, and technology, SupplyLogic simplifies complexity, freeing marketing teams to focus on strategy and growth. With 35+ years of expertise, we are an extension of our clients' teams across industries including Foodservice & QSR, Finance, Healthcare, Hospitality, Retail, and Manufacturing.
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