Sientia, a leader in payment-linked advertising, has joined forces with Tillo, a global gift card platform, to enhance marketing campaigns with real-time, reward-based incentives. This partnership leverages Open Banking data and digital gift cards to deliver highly targeted, engaging, and measurable advertising experiences for brands and consumers alike.
Sientia partners with Tillo to integrate digital gift cards into ad campaigns.
Uses Open Banking data for precision-targeted, omni-channel marketing.
Offers rewards from over 3,000 global brands to drive engagement.
Enhances customer loyalty through instant, behavior-driven rewards.
Delivers measurable ROI with real-time analytics for advertisers.
Democratizes financial data insights for meaningful brand-consumer connections.
Sientia’s platform harnesses Open Banking data to enable advertisers to reach over 25 million UK cardholders with precision-targeted campaigns. By analyzing consumer financial behavior, Sientia delivers omni-channel marketing strategies that ensure hyper-relevant messaging. This data-driven approach allows brands to connect with audiences at the right moment, maximizing campaign effectiveness and driving incremental revenue.
Through Tillo’s plug-and-play API, Sientia now integrates digital gift cards from over 3,000 global brands across 40 markets and 25 currencies. This capability enables advertisers to embed instant rewards into campaigns, incentivizing consumer actions such as purchases or engagement. The seamless integration ensures a scalable, efficient way to enhance customer experiences while maintaining campaign flexibility.
The partnership empowers brands to reward customers instantly for desired behaviors, fostering stronger loyalty and engagement. As Sam Leslie-Miller, Co-Founder of Sientia, stated, “By partnering with Tillo, we can give advertisers the ability to add real value to their campaigns, rewarding customers instantly for the behaviours brands want to inspire. It's a game-changer for engagement, loyalty, and return on investment.” This focus on meaningful rewards transforms traditional advertising into value-driven interactions.
Tillo’s extensive network of digital gift cards complements Sientia’s advanced targeting capabilities. Alex Preece, CEO and Co-Founder of Tillo, noted, “We're delighted to be working with Sientia, a company that's redefining how brands connect with customers through the power of Open Banking data. By combining Sientia’s advanced targeting capabilities with Tillo’s global network of gift card rewards, we’re helping advertisers build more relevant, rewarding, and results-driven campaigns than ever before.” This synergy amplifies the effectiveness of campaigns across diverse markets.
Sientia’s platform provides real-time analytics, enabling advertisers to track campaign performance and optimize strategies on the fly. By combining these insights with Tillo’s reward system, brands can measure the direct impact of incentives on consumer behavior, ensuring a high return on investment. This data-driven approach makes the partnership a powerful tool for advertisers seeking measurable outcomes.
The collaboration between Sientia and Tillo marks a significant step forward in payment-linked advertising. By combining Open Banking data with a global network of digital gift cards, this partnership enables brands to create more engaging, rewarding, and results-driven campaigns. As the advertising landscape evolves, Sientia and Tillo are setting a new standard for precision-targeted marketing that delivers value to both brands and consumers.
Sientia is leading the payment-linked advertising revolution. Using Open Banking data, Sientia enables advertisers to reach millions of UK consumers with precision-targeted campaigns that deliver real ROI and incremental revenue. With advanced targeting, real-time analytics, and access to over 25 million cardholders, Sientia is on a mission to democratise financial data insights and create meaningful connections between brands and consumers.
Tillo is the global gift card platform that powers reward, loyalty, and incentive experiences for the world’s leading brands and businesses. With its flexible API and plug-and-play StoreFront solution, Tillo connects partners to a global catalogue of 3,000+ digital gift cards across 40 markets and 25 currencies. From employee rewards to cashback, disbursements, and more - Tillo makes gift cards simple, scalable, and powerful.
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